Hijacking Spiders

By Roy Denish

Spiders are poisonous. They weave, they crawl, they even bungee-jump to inject toxic venom on their meal. But now the eight-legged creatures are lollygagging through countless global internet search mechanisms to banquet on words, which translates into Search Engine Optimization.The question remains is it waxing or waning?
The highway hijackers (spiders) slither through web pages to determine which word should be considered to be indexed or stored in a data base and later used in various algorithms to determine the page ranking and applicability. If I were to explain in a layman’s language, a “spider” is a man-made software program that captures words to be entered into the major search engine’s data base that will eventually play an important role in ranking a website or webpage.The major search engines, like Yahoo and Google, use the program to capture the keywords; however, many have questioned whether Search Engine Optimization (SEO) really works. 

As the old adage says, a coin has two sides.  Similarly, a business owner has to weigh the pros and cons before he opens his wallet to a web designer or a web designing company. The benefits of ranking obsessions are that  a web page or pages will automatically generate heavier traffic, increase funds to the vaults,  be easier for the boogie-boarders to find (and a large audience is sure to be indexed into the data-base, paving way for a fruitful future.)

 The negative aspects are that all search engines are not the same, and each engine plays a different ball game. For an example if your site is ranked 44th in Google, you might not even be found in Yahoo’s rankings. In addition, one cannot predict when a site will reach the top of the ranking. It could be days, weeks, months or years.
Sadly, non-conceptualized key words may lead a boogie-boarder to a different site altogether. It is impossible to assure the conversion of flux. One of the major negative aspects in ranking is that it cannot not be measured if a web designer uses Flash-based content. Ironically, many web designing companies and independent architects fashion colorful and fantastic web pages, knowing little to nothing about how search engines function; and content scribblers script long-winded articles without proper wording or paraphrasing.
Recently, one of the advertisers on Craigslist scripted an advertisement with one word repeated more than 100 times in a short article, assuming that his website would be indexed by the search engines. The six-million-dollar question is whether spiders would be able to arrest the words coming out of websites like this one, because as of 2012, over 644 million websites have been registered; 3.4 million just since the month of February.  One has to wonder how much of search engine optimization is really about optimization and how much of it is just obsession?

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