By Billy Bob Bramscher
Facebook may be a social utility that connects people with friends and others, yet if you have ever tried connecting with Facebook regarding a customer service issue, like other frustrated users, it’s quickly realized that, except for a generic drop-down box of predetermined choices with auto-responses, Facebook had zero customer service.
Why was this an important issue that should have been flagged before the IPO? Every successful industry that comes to mind in our species evolution involves sectors in extractive, manufacturing or tertiary and all rely on customer service at many levels of the sales cycle. Jerry Gregorie, former CIO of Dell Computers, has been quoted stating, “The Customer Experience is the next competitive backround” and Bill Gates, Chairman of Microsoft has sung, “Your most unhappy customers are your greatest source of learning.”
The bottom line is if a business does not have customer service, that business has no customer value. www.wisegeek.com/what-is-
As a word to the wise, it is important to conduct an in-depth investigation on any investment. Although it is easy to get hyped on the frenzy of the next big American Scheme, look at each financial opportunity and like Alec Baldwin as “Blake” in Glengarry Glen Ross (1992) believed “that watch costs more than your car. I made $970,000 last year. How much [do] you make? You see pal, that’s who I am, and you’re nothing. Nice guy? I don’t give a shit,” because that is exactly the type of person who sold you the fool’s gold. Eureka!!!