Ann Curry here “Today” gone tomorrow

By Jim Donahue

After only saying “hello” to the Today show anchor spot recently, newswomen Ann Curry may be saying “goodbye” to it in short order. Hello goodbye indeed. As reported by the New York Times earlier, NBC is actively seeking a replacement for the unpopular Ann Curry. Network officials started talks with Curry several weeks ago, the Times reports. There’s a possibility she could be moved to another part of the network, according to NBC sources.

It seems this move is afoot because of the ratings backslide that has been ongoing since the departure of the ever popular Meredith Vieira last year.

Today has been a ratings powerhouse for 16 plus years with an 852 week reign as ratings king for morning news programs. However, Today lost the ratings battles earlier this spring, and since that time, GMA and the Today show have been flip-flopping in the ratings war week by week.

In 2011, Curry replaced Meredith Vieira as a full-time anchor on the Today show. Nearly one year later, in 2012, NBC executives began crafting a plan to replace Curry due to Today’s falling ratings. According to a report by The New York Times, an executive from NBC indicated that Curry’s one-year stint on the show caused Today to lose a significant ratings lead to ABC’s Good Morning America.

The Today Show’s third hour co-host Savannah Guthrie has been mentioned as a possible replacement.

This isn’t the first time that Curry has been treated shabbily. Passed over upon the departure of Katie Couric in May of 2006, she was allowed to accede to the anchor position when Meredith Vieira departed in part because of the critical acclaim she earned for her coverage of global humanitarian crises from such hot spots as Baghdad, Sri Lanka, Rwanda, Albania and Darfur as well as landing multiple exclusive interviews with the likes of Sudanese President Omar al-Bashir; Chadian President Idrsiss Deby; General Tommy Franks; Liberia’s Ellen Johnson-Sirleaf, the first female to be elected president of an African nation; Thomas Hamill, the Halliburton truck driver who escaped captivity in Iraq; and accused spy Wen Ho Lee, who was cleared of all charges of espionage against the United States.

In 1978, Curry began an internship at KTVL in Medford, Oregon, eventually becoming the station’s first female news reporter. In 1981, she took a three-year post as a reporter and anchor at KGW in Portland. She then moved to Los Angeles, where she was a reporter for KCBS-TV from 1984 to 1990. While there, she won two Emmy Awards.

In 1990, Ann Curry signed on with NBC news, first working as the network’s Chicago correspondent and then anchoring NBC News at Sunrise from 1991 to 1996. She also served as a replacement anchor and newsreader for the Today show. In 2005, she joined Stone Phillips as a co-host of Dateline NBC while continuing as news anchor at Today.

In 2011, Curry replaced Meredith Vieira as a full-time anchor on the Today show. Nearly one year later, in 2012, NBC executives began crafting a plan to replace Curry due to Today’s falling ratings. According to a report by The New York Times, an executive from NBC indicated that Curry’s one-year stint on the show caused Today to lose a significant ratings lead to ABC’s Good Morning America.

3 Responses to "Ann Curry here “Today” gone tomorrow"

  1. Roxy   June 28, 2012 at 10:41 pm

    I use to watch show daily like Keeker but now with Ann gone and Guthrie stepping in I will never watch the show again. Lauer should have gone instead!

    Reply
  2. Keeker   June 22, 2012 at 3:07 am

    I watch this show daily and I am very unhappy with the treatment of Ann Curry. It is obvious to me Matt Lauer doesn’t have her back. I am done with the Today show if Savannah or Hota are being considered her replacements. NBC thinks its viewership is suffering? Brace yourself its only gonna get worse.

    Reply

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