LeVar Burton introduces another generation of Reading Rainbow

By Amanda Shore

Reading Rainbow was a popular children’s television show that aired from 1983 to 2006. Its purpose was to encourage kids to read, and it was hosted by LaVar Burton, who also played major roles in Star Trek: The Next Generation and Roots.

Burton tweeted on March 19, 2010, that “Reading Rainbow 2.0 is in the works.” Two years later, on March 4, 2012, he stated that it was the “last day of shooting before launch!” Then, on June 13, he attended Apple’s Worldwide Developer’s Conference. There, he announced and demonstrated the new Reading Rainbow relaunch as an iPad app. It was released to the public in the App Store on June 19, 2012. The app is free, but there are in-app upgrades for $9.99 and $29.99.

With a huge decrease in the interest in reading that has happened in the past few years, especially among children, this app is sure to spark some of them to enjoy the world of literature. Burton will be on On the Verge tonight, June 21, to talk about his new app and life as a director and actor. He stated on Thursday, “The mission of Reading Rainbow has always been to use the prevailing technology of the day to steer children toward literature.” Well, done, LeVar Burton. We look forward to another generation of Reading Rainbow.

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