Note to the producers: Get someone like Justin Bieber on the show if you want to succeed
By DiMarkco Chandler
What is the attraction for viewers to tune in and watch Lifetime’s new reality show, “Bristol Palin: Life’s A Tripp?” It can’t be because she is a teen mom. Those days are over. The soon to be 22-year-old daughter of former Alaska Gov. Sarah Palin has landed a paying television gig, but it is hard to determine exactly why people will tune in to watch the former “Dancing with the Stars” contestant. As far back as 2010, when Palin was in fact a teen mom, it would have taken a marketing blitz to guarantee the single mom a significant measure of success. With that attraction no longer a factor, what new feature will viewers find important enough to watch?
Sure, the title is catchy. That’s why you hire a professional team of writers and marketing experts to build a reality show’s brand, but will that be enough?
I can remember, back in 2010, the release of Justin Bieber’s song Baby. The hit song included a cautionary tale warning teens of the very real consequences of teen pregnancy, especially unplanned pregnancy. I know producers wish they could capitalize on this kind of scenario. But that was then, this is now; a combination of Justin Bieber and Bristol Palin would spell mega success especially once you’re able to integrate the teen-mom theme into your narrative. Unfortunately, the producers of “Bristol Palin: Life’s A Tripp” don’t have that luxury.
That brings us to focus in on the issues that surround Palin today. She is already being sued over a show that has yet to air its first episode. Based on the lawsuit, we learn that the plaintiff was caught heckling Bristol as she road a mechanical bull during the taping of one of the show’s segments. Sources also reveal that much of what the plaintiff is caught on air shouting is simply a rehash of his personal anger and dislike for the ex-governor of Alaska. Save us from the boring details. There is nothing measurably interesting about this type of old news to make viewers find the show important enough to tune in weekly.
My recommendation is for the producers to find a way to get someone with the star power of a Justin Bieber if they want the show to last more than one season.
What are your thoughts?