Taylor Swift’s track and video, “We Are Never Ever Getting Back Together” was Creatively fashioned in the true spirit of a-who-done-it suspense, let me just tell you, “Swift done it, she done it again.” The teen-idol has managed to draw upon our inquisitive motivation until we’ve become obsessed with wanting to know just who is this guy our love songstress is “never ever getting back together with.” Her genius has never been more vividly exhibited than presently. Swift creates the classic cat and mouse game within the purview and reach of her dedicated fan-base. No one should ever wonder why she sells so many copies of her songs. In Swift’s game, we all know the rules and we dutifully play because, not only is it not boring it’s incessantly fun. What’s not fun about finding answers in a video to a who-done-it suspense song?
Think about what Swift has created here; find something you can repeatedly keep the attention span of a 21st century teenager attracted to and you’ve got yourself a faithful audience. Taylor has hands down accomplished this objective and more.
Now let’s delve into the video created for the song “We Are Never Ever Getting Back Together.”
I have reviewed the song separately from this analysis of her video. I have included it here following this glance at the country music star’s one take video.
Swift debuted her new video for the gossipy song “We Are Never Ever Getting Back Together” live on MTV, with a simulcast in Times Square.
In the clip, a suitably handsome, but unknown, actor plays the guy, who’s always making excuses to Swift. She greets everyone with a stony stare or an eye-roll. The video, directed by Declan Whitbloom, follows the star as she either complains about the guy to her friends in her bedroom, dances with her band in a party room, or recalls various scenes of guy’s crime.
The slickly created piece features a single unbroken shot, necessitating a perfect one-take performance. In an interview with MTV shown after the clip, Swift revealed that it took 17 takes to get the video right.
In the interview Swift also copped to the randomness of certain situations in the clip – like the fact that her band members are dressed up as woodland creatures. She meant it to look “quirky.”
Like the single, Swift’s tone and demeanor in the clip is conversational and sarcastic, ideally suited to simulating intimacy with her massive teen girl fan-base.
The music video was supposed to give us any hints about the needy ex she’s singing about, color us stumped.
Swifty’s music-video love interest, while very pretty, doesn’t look anything like Jake Gyllenhaal, or John Mayer or Taylor Lautner, or Joe Jonas — so we might have to rule those infamous exes out.
As for the rest of the clip, there are a few details that pounce at us like a much-Tweeted-about kitten. But are they clues? For instance:
The whole video was shot in one take, making it more than a little reminiscent of a Michel Gondry clip like Bjork’s “Bachelorette” or the Chemical Brothers’ “Let Forever Be.” The French director, however, wasn’t involved. This one’s too adorable, even for him. The piece was helmed by frequent Swift collaborator Declan White. Maybe Swift’s ex was a huge fan of Eternal Sunshine of the Spotless Mind?
Swift’s band is dressed up as adorable animals mascots, so either Swift was dating a furry, or she’s just punking anyone — us included — who’s ever made a crack about her being pals with woodland creatures. Either way, her band was apparently pissed when they first saw their costumes. As Swift told MTV during the video’s premiere last night: “It was hilarious. They were so angry. It took a couple hours, but they finally embraced it.”
Persistence, as it happens, is a theme of the song and video, too. Swift surely knows the Adam Levine lookalike who plays her clingy ex will lead to some more sales-greasing publicity ahead of the October 22 release of her upcoming album “Red” — OMG was she secretly dating the Maroon 5 front-man? — Though it’s hard to believe the actual “The Voice” judge who sings “Payphone” would listen to “some indie record that’s much cooler than mine.” Neatly suiting advance descriptions of the album, which reportedly includes dubsteppy bass and takes some”incredible risks,” the video is ridiculously fantastical. Those woodland critters? They’re Swift’s backing band.
The Levine-alike might want to find someone new to tell he needs “space” (Swift’s own wonderful air quotes), but this pop singer’s journey from pajamas to a lonesome window ledge looks to have been worth the effort. Sure, there’s nothing especially sweet about 18 — or 22, Swift’s actual age — but it means you can make your own decisions.
So, with speculation about just who the song is about, the question remains, “Did Taylor Swift and Adam Levine secretly date?”
I’m not sure that Levine is our guy, but we can play the game of elimination. If the animals make you think of her werewolf fling with Taylor Lautner, you can officially eliminate his candidacy, and here’s why:
Their short-lived courtship resulted in some endearingly witty ‘SNL’ shout-outs to one another, a slew of tabloid covers and, evidently, a song on Swift’s album, “Speak Now.” Just read the following lyric intended for Lautner.
his is me swallowing my pride,
Standing in front of you saying I’m sorry for that night,
And I go back to December all the time.
It turns out freedom ain’t nothing but missing you,
Wishing I’d realized what I had when you were mine,
I go back to December, turn around and make it all right.
Now, let’s take a closer look at these heartfelt words. Although the Taylors officially announced their split later in December, rumor has it the night they broke things off was Dec. 13, Swift’s twentieth birthday. Lautner had flown to Nashville to celebrate the occasion. Swift was surrounded by her family and friends and reportedly felt smothered by Lautner’s sudden surprise visit.
He’d been traveling near and far to spend time with his ‘Valentine’s Day’ co-star, but Swift hadn’t been putting the same level of effort into their relationship. That night, Swift told Lautner she didn’t see things going anywhere and thought it was best to end their relationship.
It looks like Swift has since had a change of heart and realized she took Lautner for granted. It’s easy to believe the actor who plays beloved Jacob Black in the ‘Twilight Saga’ would be the ultimate nice guy/perfect boyfriend in real life, and from Swift’s lyrics, it looks like it’s true.
So here’s our question: Now that Swift has realized the “freedom” she thought she wanted is “nothing but missing [Lautner],”
We’re used to Swift singing about the guys who’ve screwed her over, so admitting she’s the one at fault in this failed relationship is a first for her.
So clearly Lautner isn’t the guy.
We’ll revisit this question in my next article, so for now let’s continue with a wrap-up of the video, Swift’s MTV interview and my final analysis of Swift’s song.
The aggressively ordinary quality of her latest video serves to camouflage the rarity of Swift’s actual life. She’s one of the pop’s most monied and rewarded stars. The single for the 22-year-old’s video has already been downloaded nearly 1 million times in its first two weeks out. It will appear on her fourth album, “Red,” to be released in late October.
In the MTV interview, host Sway asked Swift about her fashion sense. She said it’s based on stars like Audrey Hepburn, whom she called “really classy and lady-like.”
She contrasts such glamor with the every-girl quality of her lyrics, which have provided fodder to gossip about her love life since the start of her career.
The singer will perform the hit song live on the MTV Awards Sept. 6th. Will that appearance provide any more clues as to the song’s lyrics?
I have provide a review of the song itself for what it’s worth. However, prior to the review, I have attempted to describe the magic that is Taylor Swift.
Glimpsing into the romantic desirous world of Swift might set one’s imagination towards a definition, a description of her gift. As she might view and perhaps even define it; love, the irresistible obsessively painful addiction in which Swift has by experience become quite familiar with. Swift is the embodiment of cupid; flawless, experienced, confident that her spellbinding siren will enhance the quality of one’s love life or at least an imagined one. Her recently released “We Are Never Ever Getting Back Together” off her fourth album, “Red,” is an upbeat lesson on one the consequences that can follow the end of a relationship.
The 22-year-old love guru has been dating Conor Kennedy, son of Robert Kennedy Jr. and the late Mary Kennedy.
In spite of Swift’s tendency to date the wrong man, she remains a formidable artist who knows her audience.
The single from the album, “Red,” is charting on Billboard’s top 100 as I’m penning this review.
Her new track is far less country than the country star normally produces. It features an electronic heavy production and “pop-ier” vocal styling. Even with this new change, Swift’s track is undeniably girly and lovable.
“We Are Never Ever Getting Back Together” definitely suggests that Swift is going to cling to that wide-eyed innocence as long as she can; and since we know she is dating an 18-year-old Kennedy heir, she’s not planning on growing up anytime soon.
She debuted the song in a live web chat with fans in which she played it over her computer speakers and danced in her chair. If this song doesn’t grab you right away, just wait until you listen to it seven times in a row. Wait and tell me if you don’t start singing along in your head. It’s country pop sorcery I tell you. “I say/ I hate you/ We break up/ You call me/ I love you.” Moreover, if that doesn’t get you her new video that she just debuted today on MTV will.
The song is the ultimate kiss off to the boyfriend that you don’t see anymore because he said he needed space, but then he comes sniffing back around again when he wants something, promising to change. Swift has experienced that emotion and she encapsulated that universal feeling in an upbeat, empowering song.
The hook, when she declares, “We are never, ever, ever getting back together,” is a handicapping, foot-stopping, fist-in-the-air sing-along bolstered by the acoustic riff. Who knew that breaking up could feel so good? At most, it’s a sonic celebration of strength.
Swift uses the word “like” dozens of times, and has a monologue with herself and then a dialogue with her loser ex-boyfriend in the space of the song.
She even includes a couple of conversational bits; it sounds like an authentic recorded chat between her and a friend was used, too.
It’s her confessional nature, that accessible BFF-next-door vibe that makes this song one that will connect with the 15-and-under set experiencing their first kiss (and unknowingly getting set up for their first heartbreak.)
This song is exactly why Taylor Swift is the poet laureate of the teen and pre-teen set. No ifs, ands or buts.
It’s also Swift at her most poppy, with her “ooh oohs” and harmonizing sprinkled throughout. When she sings, “We Are Never Ever Getting Back Together,” you can envision an arena full of her disciples shrieking the lyrics until their lungs are raw.
The song may not gather in by droves new country fans but is will appeal to the adolescent girls that can’t wait to get home from school to listen to swift.
The industry outlet reported on Tuesday that Swift’s new single “We Are Never Ever Getting Back Together” had been heard by approximately 200 million people in less than two weeks since its Monday release. The size of that audience makes the infectious break-up tune among the 40 most-played songs in any genre in the past fourteen days.
“We Are Never Ever Getting Back Together” reached the top spot on iTunes in the United States less than an hour after it was released and since then has reached the No. 1 position on iTunes in 24 other countries.
Billboard said the single could sell between 450,000 and 500,000 downloads in its first week. Its been two weeks now and she’s already sold almost a million downloads. If Swift achieves that goal, she would be poised to earn the biggest sales debut for a digital song by a woman and mark a career high sales week for herself.
Since her arrival in 2006, Swift has sold 17.8 million albums in the U.S. and 47.6 million digital tracks, according to SoundScan. In its 2011 year-end report, Nielsen named Swift the No. 5-best-selling digital songs artist, and the top such country act, of the digital era.
The response from radio personalities so far is positive, in fact, program directors are all saying the same thing. That is that is looks like the pop-star is over-delivering again.
But that’s Swift’s work ethic. For years she has studied the industry and has only become better with each of her previous album releases.
When it comes to love and heartbreak, no one sings about it like she does.
Heartbreak is never fun, even if you’re a celebrity. No one knows this better than Swift. In fact, she was so affected by a break-up with a boyfriend that she decided to write the not-so-subtly titled “We Are Never Ever Getting Back Together” about the experience.
In an interview with “ABC Nightline” that is set to air this fall, Swift explained that she was in the studio working on her upcoming disc “Red” with producers Max Martin and Johan Shellbeck when a friend of an unnamed ex stopped by. “[My friend] starts talking about how he’s heard [my ex and I] were getting back together and that was not the case,” she explains.
“When he leaves, Max and Johan are like, ‘So what’s the story behind that?’ And so I start telling them the story of ‘break up, get back together, break up, get back together,’ just, ugh, the worst.” However instead of getting depressed Swift decided to turn this experience into something positive.
“Max says, ‘This is what we’re writing; we’re writing this song,’ Swift summarizes, “and I picked up the guitar and just started singing ‘we are never.’ It just happened so fast.” So what do you think of “We Are Never Ever Getting Back Together” and are you excited to hear the rest of “Red?”
The artist’s upcoming album, “Red,” should be equally as successful as previous recordings, and we commend Taylor on her adventurous step outside the world of sugary country music.
My approach to getting to the bottom of this cat and mouse game makes use of the process of elimination hermeneutics. I’m aiming for victory, so stay tune to my next article, where we will either eliminate one of Swifts other boyfriends or uncover the subject of “We Are Never Ever Getting Back Together.” It’s a who-done-it suspense worth the time it takes to evaluate if Swift’s video reveals answers to her new song.