Juggalos are one of the music-based subcultures currently getting some of the most mainstream media attention. Most people understand that at their core, juggalos are devoted fans of the Detroit underground horror rap duo Insane Clown Posse.
While this is the basis of most juggalos’ fandom, Insane Clown Posse is not all they like. As a group, there are several other forms of expression, entertainment, and just everyday products to which juggalos often profess love.
This isn’t a serious thing, but Faygo is considered the unofficial soda of juggalos after Insane Clown Posse began celebrating it openly. Insane Clown Posse shows usually involve the group drenching the fans in Faygo, and it’s something that’s stuck with juggalos in everyday life. It’s inexpensive and comes in the kinds of flavors you probably loved as a kid.
Most people like stand-up comedy, but often, juggalos like underdog comedians. Each year, the annual Gathering of Juggalos features a standup comedy tent, and recent installments have included comedians like the watermelon-smashing Gallagher.
This is an important one. Joseph Bruce and Joseph Utler, the members of ICP, first got their start in the independent wrestling circuit. In fact, much of their visuals and initial ideas for Insane Clown Posse came from this. As such, juggalo culture still pays homage to wrestling, and ICP even boasts its own promotion, Juggalo Championshit Wrestling.
Much of Insane Clown Posse’s musical aesthetic, and that of horror rap in general, is greatly influenced by horror rap. Most horror rap lyrics take their imagery from the cartoonish and over-the-top nature of schlocky horror movies. Some ICP-related artists beloved bye juggalos, like Boondox, have completely imagined their onstage persona as horror movie-type characters.
Colorful, individual self-expression:
Concerts by Insane Clown Posse and other similar horror rap artists provide some of the best opportunities for people-watching. Individuality is very important to juggalos, and at a horror rap show populated by them, you’ll see colorful hairstyles, face paint, and clothing.
Each juggalo will interpret the style differently — some is more hip-hop influenced, some is even raver-influenced. But the most important thing to juggalos is to express themselves in a unique way.
Other horror rap artists, and other underground musicians in general:
Juggalos are open-minded to many other horror rap artists. That includes the horror rap artists on Insane Clown Posse’s Psychopathic Records, as well as up-and-comers on other smaller horror rap artists.
Though horror rap is the kind of juggalo music that gets the most attention, though, many juggalos like other forms of music. A lot of the time this includes underground heavy rock acts like the Kottonmouth Kings.