MTV’s VMAs Will Feature One Direction, Ocean, Carly, Pink, Taylor Swift

 MTV is preparing for one of the most amazing performance video shows in its history. The cable TV network will  honors the best in music videos. The annual MTV Video Music Awards ceremony has often been called the “Oscars for youth”. The statue given to winners is anastronaut on the moon, With the awards just days away, many are wondering how well first-time VMA performers, One Direction and Frank Ocean will perform. Let’s just say these artist are crowd favorites.

One Direction, “The X-Factor” born British boy band, received its own VMA special, entitled “My First Time.” The half-hour show was aired on August 30 and had the boys reliving several celebrities’ first performances at the iconic award show. The band, which is nominated for three “Moonmen,” also shared their thoughts and hope for their upcoming performance.

During the special, band member Niall said, “I’m really excited to add our name to the history books when we perform at this year’s VMAs.”

Singer Frank Ocean has recently been pushed into the limelight after admitting he was once in love with a man. Ocean, the singer/songwriter behind Channel Orange, will not only be performing at the VMAs for the first time but will have a chance to reach a much larger musical audience, MTV reported.

The VMAs, which will be hosted by comedian Kevin Hart, has confirmed a number of popular presenters including Miley Cyrus, the Wanted, Wiz Khalifa, Andy Samberg and the “Fierce Five,” the gold medal winning U.S. Women’s Olympics Gymnastics Team.

Musical performances at the award ceremony will include Green Day, Pink, Taylor Swift, Alicia Keys, and nominees One Direction, Rihanna and Frank Ocean.

Owl City has tipped his ‘Good Time’collaborator Carly Rae Jepsen for a win at the MTV Video Music Awards 2012 next weekend saying she is “genuine” and deserves the award.

The US singer-songwriter teamed up with Carly for ‘Good Time’ recently, and has praised Carly following her huge success around the world with breakthrough single’Call Me Maybe’ , suggesting she is in with a good shot at winning Best New Artist at the annual MTV awards show.

“[Her chances are] pretty good,” Owl City’s Adam Young told MTV News this week. “They’re all good, but I’m rooting for her.

When asked why 26 year-old Carly deserves to win the coveted award over the likes of One Direction, The Wanted and Frank Ocean, Adam says Carly made such a huge impact with the song she deserves it.

“It’s sincerity. She’s genuine, I don’t know what it is,” he explain. “The song is really catchy, but she is really amazing. She fits that song.

“Who else could sing the song? It’s her song. It’s her, in music form.

The ‘Fireflies’ singer went on to say that after meeting Carly for the first time during their video shoot for joint single ‘Good Time’ he felt like he had known her a long time straight away and added that she is just “fun to be around”.

With the MTV Video Music Awards just days away, many are wondering how well first-time VMA performers One Direction and Frank Ocean will perform. The network has made sure to promote both performers with specials and exclusive videos.

One Direction, “The X-Factor” born British boy band, received its own VMA special, entitled “My First Time.” The half-hour show was aired on August 30 and had the boys reliving several celebrities’ first performances at the iconic award show. The band, which is nominated for three “Moonmen,” also shared their thoughts and hope for their upcoming performance.

During the special, band member Niall said, “I’m really excited to add our name to the history books when we perform at this year’s VMAs.”

Singer Frank Ocean has recently been pushed into the limelight after admitting he was once in love with a man. Ocean, the singer/songwriter behind Channel Orange, will not only be performing at the VMAs for the first time but will have a chance to reach a much larger musical audience, MTV reported.

The VMAs, which will be hosted by comedian Kevin Hart, has confirmed a number of popular presenters including Miley Cyrus, the Wanted, Wiz Khalifa, Andy Samberg and the “Fierce Five,” the gold medal winning U.S. Women’s Olympics Gymnastics Team.

Musical performances at the award ceremony will include Green Day, Pink, Taylor Swift, Alicia Keys, and nominees One Direction, Rihanna and Frank Ocean.

The VMAs exploit teen frivolity by praising marketability over artistry; they praise popularity rather than musical achievement. However, their focus—the music video—is an important art form and is worthy of celebrating. Though MTV and its subsidiary stations have phased out nearly all of their music programming, the music video’s importance to artists and to music has only grown. They will continue to grow in importance as our culture becomes more and more digital-centric.

When MTV started to phase out their music programming in favor of reality television shows over ten years ago, I remember many critics saying that the music video would soon be a doomed and obscure art form. In spring 2009, MTV removed its last music program hosted by a VJ. MTV cited the fact that more music video consumption was taking place online and that their other shows were more popular than their video programming. Video killed the radio star, and The Real World and The Jersey Shore killed the video.

The music video did find a fitting home in YouTube, and now that YouTube has become the most popular platform for youth to consume music, it is more vital for artists to produce quality videos. I could not find figures on how much artists make through the sharing of their videos 10 years ago versus how much they make today. It’d be an interesting figure to see, they may make more today off ad revenues. Vevo—a music video platform backed by several major music labels—collected a total $150 million in ad sales on their YouTube channel and website in 2010. The labels and artists get a cut of that money every time their video is viewed. Vevo’s CEO says that a billion dollar revenue is not out of the question in the near future.

Music videos are an effectual, stimulating, and convenient way for people to share music in the digital sphere. Videos often come out before the albums, and thereby offer a great way for listeners to get a sense of the music and total aesthetic that an artist has attempted to capture on their upcoming release. The release of a music video also offers a great excuse for extra publicity. If an artist releases two singles, then two videos for those singles, and then an album, they can get five posts on a music blog or music news platform for the price of one. A song’s visuals can help a song have more of an emotional impact on the listener; it can create more salient memories, which can help keep their product on the forefront of consumers’ minds.

The artistry of the music videos has also been reaching new heights, to couple the increased viewership on YouTube, Vevo, and Vimeo. This new attention to artistry is due in part to the efforts of a few visionary musicians, Kanye West and Lady Gaga being two of the most important. To promote his album My Beautiful Dark Twisted Fantasy, Kanye West released a 35-minute short film entitled “Runaway” that included music from multiple songs on his album.

Leave a Reply

Your email address will not be published.