Miami, Philly, New York, London just some of the cities gearing up for the fourth annual Fashion’s Night Out, a celebrity-studded night designed to draw shoppers into stores for a night of celebrity spotting, music, giveaways, food and drinks – and, of course, shopping.
If you have an appetite for only the best in fashion then you’re probably already celebrating Fashion Night Out at one of its exquisite locations.
Over 500 cities in 19 countries will participate this year. In New York, major brands like Ralph Lauren and Gucci have scaled back their participation. Even so, more than 700 stores will stay open late. As before, there will be limited-edition merchandise, musical performances, free drinks, special deals, celebrity sightings and, oh, a few fashion designers.
Several cities across Florida will participate in this international shopping party, including Miami, Fort Lauderdale, Orlando, Tampa and Jacksonville. More than 65 retailers in the Miami area are taking advantage of the event.
Dadeland Mall is inviting all Miami fashionistas to grab a goodie bag and take it floor by floor at Saks, with makeovers at the beauty bar and cupcakes on one, and an Alexander McQueen shoe trunk show on two. At Saks, 10 percent of sales benefitsWomen’s Fund of Miami-Dade and Dress for Success Miami.
In Miami’s Design District, shop boutiques in the up-and-coming fashion hub, including Maison Martin Margiela, Scotch & Soda, and Marni, while DJ Mike Sikes spins and dance duo Afrobeta moves at Oak Plaza Plummer Alley and 39th Street.
Village of Merrick Park shoppers will find makeup applications at Nordstrom, manis from Nailbar & Beauty Lounge, braids from Blo at Neiman Marcus, mini facials at Banana Republic, and a Tom Ford trunk show at Edward Beiner.
At the Bal Harbour Shops, Saks will transform into an after-hours party with a photo booth that posts to Facebook, Twitter, and Instagram; drinks from The Broken Shaker, New Amsterdam, and Stella Artois; and burgers and frozen custard from Shake Shack.
At Aventura Mall, Macy’s kicks the night off with a fashion show that includes model Niki Taylor; Empire Girls’s Julissa Bermudez; and Luciana Scarabello, the local designer from Fashion Star. Get styling advice and giveaways from Miami fashion bloggers and samples and prizes from restaurants such as Morton’s Steak House and Il Mulino. The rest of the mall features 50 in-store sales events, including the Michael Kors lounge.
If you weren’t at a fashion party last night, well, you missed out on all the fun. With the kick off today, every stylish guy and gal in the city seemed to be toasting, speechifying, air-kissing and posing for pictures at a slew of fashion fetes last night to inaugurate the big week ahead.
Du Jour, the latest glossy magazine to hit newsstands, feted its debut issue with a party hosted by cover star Christy Turlington and photographer Bruce Weber. Held at Capitale, the party drew the likes of Russell Simmons, Amar’e Stoudemire, Hoda Kotb and model Hilary Rhoda.
New York’s revamped The Cut, which officially debuted August 13, also threw itself a launch party on the rooftop of the NoMad Hotel, attended by Nigel Barker, Coco Rocha, Lindsay Ellingson and Yigal Azrouel.
Farther uptown, shoe designer Brian Atwood — recently reprimanded for his overly sexy shoe ads — threw a party celebrating the opening of his new Madison Avenue store, attended by pals Rachel Zoe, Michelle Trachtenberg, Heidi Klum, Ryan Lochte and Candice Swanepoel (star of the aforementioned ads).
There were also ceremonies honoring some of fashion’s greatest: the Fashion Institute of Technology presented Oscar de la Renta with the 2012 Couture Council Award for Artistry at a luncheon earlier in the day (Sarah Jessica Parker and Anna Wintour were by his side) and the 9th Annual Style Awards crowned Carolina Herrera the Designer Of The Year that evening at Lincoln Center (Katie Holmes did the honors).
And that doesn’t even include SPIN and Refinery29’s party across the river in Brooklyn, the launch of the latest fashion tome, “Antonio Lopez: Fashion, Art, Sex and Disco” (Lopez was a friend of Karl Largerfeld) and the splashy red carpet premiere of “Boardwalk Empire” which drew the Hollywood crowd.
It was hard to be in multiple places at once, but the most seasoned partygoers managed to hit several events each: Iman and Rachel Roy, for example, showed their faces at both the Style Awards and Brian Atwood’s fete and Kim Kardashian wowed in a dramatic cutout dress at both the Brian Atwood store and Du Jour’s launch.
It’s the best time of the year for fashion fiends: New York Fashion Week! And if a flight up to NYC isn’t in the cards, Miami is your second best bet.
All throughout the county, from Miami Beach to the Design District to Coral Gables, malls, shopping strips and stores are celebrating Fashion’s Night Out. Score free gifts, beauty make overs, and even entire wardrobes at popular shops.