Florida Based Burger King Admits to Selling Burgers Possibly Tainted by Horse Meat
The Florida based fast-food chain, Burger King, is finally admitting they have been selling burgers in their UK stores with beef possibly contaminated with horse meat. Burger King’s former supplier, Silvercrest Foods, has been found to supply other chains and grocery stores with “beef” containing up to 29% horse DNA.
“Burger King has admitted that it is possible some of its burgers sold in the U.K. and Ireland were, in fact, tainted with horsemeat.” (huffingtonpost.com)
While the fast food giant originally stated they were certain they never sold any of the burgers in their restaurants, they do not appear as certain now that so many others have severed their relationships with the supplier, Silvercrest.
Only after a series of tests revealed the meat contained traces of equine, did Burger King change their position and confess they were using the meat. The European supplier, Silvercrest Foods facility where the beef was purchased showed “very small trace levels of equine DNA.” (ibtimes.com)
However, Tesco, a European based grocery chain (provided to by Silvercrest) has been shown to have 29% equine product, despite being advertised as regular cattle meat. They have since terminated their relationship with Silvercrest Foods.
So far, the affected beef products have been found in the United Kingdom, Ireland, and Denmark; officials have stated none of the products has affected US consumption. Additionally, they contend there is no health risk to consumers who have eaten the tainted burgers.
“[W]e are deeply troubled by the findings of our investigation and apologize to our guests, who trust us to source only the highest quality 100 percent beef burgers,” Burger King’s Vice President for Global Quality Diego Beamonte said in a statement obtained by CNN. (dailymail.co.uk)
Burger King has since terminated their relationship with Silvercrest.
Still, how can the fast-food giant think the public would trust them now? They were essentially involved in a cover-up, no matter how “trace” the amounts of equine meat involved. Regardless of the fact that the offenses happened abroad, the company is still sullied; how a company behaves whether at home or in a foreign country reflects their ethics.
Their reaction is, of course, damage control. The burger giant “has been forced to place advertisements in the national press in response to a growing backlash from customers, after it admitted some of its burgers were contaminated in the horsemeat scandal.” (guardian.co.uk)
However, if it is acceptable to eat horse meat in another country, then simply say so; but do not wait for an investigation to come out and determine you knew all along.