YouTube allows all us humans to engage visually, after all we are stimulated creatures and the inception of YouTube was historic. They just didn’t know it at the time.
1 billion monthly YouTube users, that means that nearly one out of every two people on the Internet worldwide goes to YouTube. Isn’t that amazing? That’s a heap of people, people.
Google’s video hosting service announced today that for the first time, it’s driving these colossal numbers at more than a billion unique users on the site, every single month.
Now let’s think about this, “If YouTube were a country, it would be the third largest in the world after China and India,” YouTube wrote in a blog post today. “Our monthly viewership is the equivalent of roughly 10 Super Bowl audiences.”
Not bad for a company that’s only eight years old. It’s not only viewers who are prodigiously using the service, but content creators are also creating videos at a growing rate. According to YouTube, thousands of channels have been created and every single one of the Ad Age top 100 brands have run advertising campaigns on the site.
From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favorite videos with the planet, thank you for making YouTube what it is today. You have truly created something special.
While Google hadn’t released YouTube’s latest unique visitor numbers in January, it did say that people were watching a total of 4 billion hours of YouTube per month. What exactly are they watching besides ads and goofy cat videos? Apart from them self there was, Psy’s “Gangnam Style’s” music video, which definitely hit the charts, for in December, Google announced that the wildly popular video was the first clip to ever surge past 1 billion views. And, in March, kids’ show “Sesame Street” announced that it topped 1 billion YouTube views.
A lot of what’s powering this growth is the new generation of multiscreen viewers, or what market research firm Nielsen calls “Generation C.” According to new numbers by the firm, the number of Generation C viewers who watch YouTube on their smartphones is now equal to those who tune in on their PCs.
“The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms,” Google’s advertising research director Gunnard Johnson wrote in a blog post today. “This generation is defined by the Internet, mobile, and social, consuming content when and where they want.”
It means that the average internet user can now interact in endless ways. Whether it be via an iPod, iPhone, Blackberry, Laptop, eReaders or many other devices not mentioned. It can however also be as destructive as it can be informative, with the increase of fighting being uploaded to YouTube, it is ever more important now that parents find a way to protect their children and teenagers from content they don’t want them to see. I love YouTube, but its important that we be mindful that it can also be incredibly dangerous to those we love.
Congratulations YouTube, may the celebratory fluids flow.