Facebook Home Software: What Does It Mean For Google?
Facebook Home Software is an application that replaces the home screen and the standard lock screen on Android phones. This is better for users because they can opt to uninstall this app. Facebook Home will not work on Apple because all apps must be approved before they can be sold on its platform.
Home is a strategy more in sync with Facebook’s strengths as a company because it can run on any Android phone that could turn into a great Facebook device. With Facebook Home, the company is inserting itself between its users and Google. Home will operate on Android’s software and will be available for download from Google Play store on April 12. It will come preloaded on a new HTC sold by AT&T. So if you’re wondering what does all this mean for Google the answer is axiomatic.
Facebook Home is like a corporate home invasion as it moves into Google’s turf. Google gives away android to steer phone users toward their services like Gmail and Maps. Because Google doesn’t regulate Android OS applications, they leave themselves open to advertisement business attack. Evidently, Facebook is taking advantage of the fact that Google has few restrictions on how phone makers and developers modify its Android OS.
With Facebook Home, the company is inserting itself between its users and Google. Home will operate on Android’s software and will be available for download on April 12. It will come preloaded on a new HTC sold by AT&T.
Is Facebook Home Good for Google?
While Apple’s tight control over its iOS has stability and performance benefits, Facebook Home reinforces that it is not customizable enough. True, you can create folders and move icons but the Google Play store will let you do more with your phone using its dozens of widgets and launchers. Facebook Home will show various options to Android users when it comes to hardware.
Is Facebook Home Bad for Google?
Google is apparently not happy with Facebook Home because millions of people will download this app while Google Plus watches from the sidelines.
The new interface will keep users locked into its ecosystem. Facebook will be in people’s faces because once this application is installed, the smartphone home screen will be similar to Facebook News Feed where status updates, messages and links are displayed in a stream format. It incorporates Chat Heads, a new messaging function that allows you to open and answer messages without closing a running application. Chat Heads will pop up on your screen as you receive messages, and it will follow you until you act on the alert. The biggest concern for the search giant is that Facebook will detour android phone and tablet owners to use its service. The sheer flexibility of Android has demonstrated why they became the dominant mobile platform.
Facebook Phone App Could Mean Problem for Google
Facebook Home application for Android may put them at further odds with Google. Facebook is currently in an excellent position because it has one billion users and the only player in the social phone space. The Application runs on Google’s Android operating system will divert users away from Google’s service and draw smartphone users to the Facebook platform.
During the unveiling of Facebook Home, Facebook CEO Mark Zuckerberg said that they were not forking Android. However, he said that Android’s openness had made the Facebook home possible. During Facebook’s press release, Mr. Zuckerberg said he wants every device to get Facebook Home software.
While Zuckerberg thinks, Facebook Home is actually a good thing for Google. This will drive developers to want to create more apps for Android, changing the rules of the game regarding the licensing of their OS could hurt their credibility.
Written By: Janet Grace Ortigas