Lil Wayne dropped by Mountain Dew
It seems as though Lil Wayne’s apology letter to the Till family was not enough and his lyric referencing the slained civil rights icon was just too much.
The Young Money CEO wrote an apology letter to the family of Emmett Till and the Till family responded saying Lil Wayne’s letter was not an apology at all. So, the family continued to press PepsiCo to drop the rapper, with a petition now the soda brand has dropped Lil Wayne.
In a statement PepsiCo said: “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Emmett Till was a 14-year-old visiting his family in Mississippi in 1955 when he was viciously beaten and murdered after being accused for whistling at a white woman.
The reverend Al Sharpton and the family of Emmett Till are planning a meeting with PepsiCo sometime this week.
In an interview back in February, legendary singer Stevie Wonder said this about Lil Wayne’s lyric:
“Sometimes people have to put themselves in the place of people who they are talking about. Imagine if that happened to your mother, brother, daughter or your son. How would you feel? Have some discernment before we say certain things. That goes for me or any other (song)writer.”