Abercrombie and Fitch has pulled a shirt from its shelves that read ‘#More Boyfriends than T.S.’ after an outcry from Taylor Swift’s fans, referred to as the Swifties. The ‘offensive’ shirt was designed to poke fun at the long list of boyfriends that Taylor Swift has had since becoming a star, however her fans did not find the joke funny.
A petition was started on change.org begging the store’s officials to stop selling the shirt. One fan even went as far as to make a YouTube video asking fellow Taylor Swift fans to call the store’s public relations and complain about the t-shirt themselves. She included the phone number that they could do so in the video. You can watch her video below
A crazed fan base such as Taylor Swift possesses is nothing to mess with, and as a result Abercrombie and Fitch surrendered to their will and removed the shirt. A spokesman for the company explained that the shirt had been released in February and phased out in March with clearance pricing, today it is no longer available.
Losing the shirt was probably better than losing the Swifties business, as they had threatened to never, ever, ever shop there again if the chain chose to continue selling the t-shirt.
The Twitter page of Abercrombie and Fitch also posted an apology for the ‘offensive’ shirt, reading “Hey #Swifties we no longer sell the tshirt. We <3 Taylor’s music and think she’s awesome.”
So Abercrombie was forced to pull a shirt from its shelves that Taylor Swift fans deemed to be offensive. Taylor Swift does have a long list of boyfriends that she has made a career singing about, however the Swifties did not find the joke funny and used their large numbers to win their battle.
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The Guardian Express