Just a few weeks ago Cheerios launched an ad that included a white mom, biracial daughter and black dad and it withdrew more criticism then praise. Now, filmmaker Kenji has in a response to the haters of the original Cheerios ad have created a spoof and this time with a lesbian twist. Filmmaker Kenji followed the same dialogue as the original but for the spoof changed the black man to a black woman, challenging viewers to find fault with another loving family. Still, the ad challenges interracial relationships but it also switches the conversation to gay and lesbian families.
In the spoof the script which was written by Mark Normand & Eddie Lombardi goes as:
MOM: “Yes honey.”
GIRL: “Is it true that eating a healthy breakfast cereal like we do every morning is normal and in the year 2013 the way our family looks shouldn’t be such a big deaL?”
MOM: “Well, it says here that Cheerios is heart healthy and I say that we have the God-given right to stuff our faces with whatever we want and with whomever we want. No matter what the haters say.”
After which and just like in the original the little girl runs off but in the other room is not a black father but a black mother who awakens with cheerios on her chest. As the mother awakens and rises she says, “What? Now this is a problem?”
Shortly after, the next screen reads, “Eat it Haters,” as the black mom calls for her partner to disable the YouTube comments.
Unlike the original though, there was no message just an average family in a Cheerios commercial but it sparked many hate filled comments so much so that Cheerios disabled the comments for their ad on YouTube.
In an interview recently and in a response Vice President of marketing at General Mills Camille Gibson said, “We were trying to portray an American family and there are lots of multicultural families in America today.”
Ms. Gibson also went on to say that the commercial will continue to run and will not be pulled but that the company did have to disable the comments on the video due to the hate filled comments by many.
-Kelly J Newson