Disneyland Announces Profit Increase and Ticket Price Increase

Disney Announce Profit rise and ticket price rise

Right after Disneyland announces their 32 percent profit increase they then announce a ticket price increase. The cost to reclaim your childhood and to let your kids enjoy the magic of Disneyland just got more expensive.

The Walt Disney Co. announced in a statement today that they were raising entry prices to its theme parks in California and Florida, effective Sunday.

This increase is an additional $5 dollars per adult and children’s tickets; raising the price from $87 to $92 for adults and from $82 to $87 for the kids. That represents a rise of almost 6 percent.

But this is not the first time that Disneyland has raised the price of admission. According to sources, the cost of the day pass has been steadily rising since 2010 until it was a staggering 28 percent higher. The prices were raised in 2010, 2011, and 2012.

The Burbank-based company released a statement that said, “Like any business, we evaluate and adjust our pricing based on a variety of factors.”. The price of a ticket for a child age 3 to 9 also increased $5 change the existing price of $81 to $86.

It seems a touch cynical and not a little avaricious for the Disney Co to announce profits have gone up and then repay their loyal fans of the parks by a ticket price increase that seems just a little sour and a not very nice way of saying, “Thanks for your custom, please come again and bring more money.”

Because the company has announced that the price of the annual tickets are also being increased. The Deluxe Annual Passport, which allows admission to both Anaheim parks 315 days of the year has gone up from $469 to $499; an increase of $30. The Premium Annual Passport, which has no blackout dates, has also gone up from $649 to $669, an increase of $20.

Disney is offering discounts of up to $40 to annual passholders who renew before their tickets expire. In some cases, the discounts will offset the cost of the new ticket prices.

Disney is getting closer to charging a staggering $1,000 for its ultra pass, which is the Disney Premier Passport which has gone up from $849 to $979, an increase of $130. The Disney Premier Passport allows unlimited access to attractions in both Anaheim and the Orlando Florida parks.

Recent price boosts have helped Disney’s bottom line. Its parks and resorts posted operating income of $383 million for its fiscal second quarter, a total gain of 73% from a year earlier.

The Disney Co announced on 7 May that, “Increased guest spending was due to higher average ticket prices, food, beverage and merchandise spending and daily hotel room rates. Higher costs were driven by new guest offerings, including investments in systems infrastructure at Walt Disney World Resort and resort expansion at Disneyland Resort, as well as labor and other cost inflation.”

Living in the UK, Disneyland Paris is closer to where I live and, as far as I know, there are no immediate plans for the French park to raise their ticket prices. Having been to all three parks, I can vouch for the enjoyment factor at each one. Although, when we went to Disneyland Paris, that was the only time that I went as a parent.

Disney says that their price hike is not unfair considering how much value you get for your money. But with the price of visiting the “Magic Kingdom” (And on a side note here, do they even call it that anymore? Answers on a postcard please.) getting to the point that young parents may have to consider taking out a second mortgage on their home just to take the little ones to see Space Mountain or the Haunted Mansion, can it still be called the “happiest place on earth?”

It feels like the whole company has been taken over by old Scrooge McDuck. Greedily rubbing his wings together as the new head of Disney while he announces a profit increase and a ticket price increase in the same quacking breath. Pretty soon, even his nephew Donald and Donald’s nephews won’t be able to afford Disneyland.

By Michael Smith

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