Wow, I am appalled and only slightly amused by the inventors of the new hands-free burger-eating devise at Burger King. You can now eat your whopper, hands-free with their new ‘Whopper holder’ – I guess fast food just got faster. Not only that, I think we have just invented the ultimate indigestion devise.
What have we come to America? Fast food isn’t fast enough? We can’t even take a moment to focus our attention on our food beyond the already non-presenting multi-tasking technique of driving and eating?’ Burger King’s new commercial actually shows someone giving a tattoo while eating a burger…really? I’m sorry, that is just plain dangerous – even if it is supposed to be funny. Ladies, how would you like to dance with a man who had a burger attached to his face, pretty attractive, ey? How about practicing sports such as boxing, fencing, basketball with a face full of meat? Yes, definitely a healthy suggestion to our youth today. What kind of message is this sending? Do we really think it is appropriate or at all beneficial to strap our food to our face? Perhaps the only reason I can think of is if you really lost the use of your hands – in that case, perhaps a blessing. Maybe we should reserve this product to be used as a medical appliance, say in hospitals?
The rates of childhood obesity has gone beyond doubling in the past 30 years. In adolescents, rates have tripled. Tripled! Body image is a huge problem among most women, especially teens and it is estimated that over 8 million Americans have an eating disorder, 7 million of those, females. Given these rates shouldn’t we be focusing our million-dollar marketing campaigns on healthy solutions rather than dysfunctional contraptions? Whoppers eaten with no-hands just makes fast food faster, but does not allow us slow down and ‘smell the roses’ to notice the problems created in this culture are from these very sorts of things.
I am truly disgusted by a culture who spends over $115 billion a year on fast food. We wonder why we suffer, as a nation, from so many health problems. We wonder why our youth have attention problems and why our senior population is plagued with Alzheimer’s and dementia. We wonder why we need hormonal injections and thyroid medication. We wonder why antacids are top selling drugs in this nation and why cholesterol levels are so high. We need look no farther than the food in front of our face.
Many of us have seen the documentary ‘Super Size Me’ and the travesty of fast food on our health so clearly documented there, and yet, what has changed? Recently, the CEO of McDonald’s was criticized by a 9 year old girl on promoting unhealthy options to youngsters, to which he happily defended his empire saying “We don’t sell junk food.” Are we in denial as a nation? Are we really under the notion that our eating habits do not affect our health? Do we really believe that declining health has something to do with issues other than what we stuff into our face?
Sure, other things can be going on within our organism that affect health. Our genes can play a small role (though a much smaller role than I belive we are being told), our emotions can create havoc within our physical beings, our mental state is key. But the food we eat…THE FOOD WE EAT…is what becomes our actual flesh, our cells, our brain, our tissue.
Eating a Whopper, or any other food with the ‘no-hands’ approach, yes – makes our fast food culture even faster. It may even be great for a gag or for a good laugh at a party. As a real addition to the American diet, I think it is a health risk and a shameful example of commerce gone wrong.
Here’s the commercial – you decide.
Written by: Stasia Bliss