Facebook likes to make a splash in the arena of advancements in the social media world! The company announced today they are making a way for developers to gain exposure across their social media channel. The mobile games publishing pilot program is a huge move for developers interested in entering the mobile gaming arena.
The company had been rumored to develop the conversation of creating the program, but many hesitated if it truly will be completed. Zynga, a social network game developer, had been Facebook’s greatest champion of web-based games. If you need an affiliated game to know this company, think of Farmville. The company has since then fallen on hard times as revenues start to drop – saturation levels had met its match with the PC/laptop users. Now other developers who want to target the mobile market can renew interest in social media gaming.
Facebook stated on their new publishing site: “Mobile Games Publishing is a new pilot program to help small and medium-sized developers take their mobile games global. Through the program, we will work with select game developers and provide promotional support for their games in placements across our mobile apps.”
The social media giant has long been a platform base for developers for their web-based games. Now, entering the arena of promoter and publisher for the mobile games, Facebook intends on reaping a financial reward. In doing so, the company states, “We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games.”
While it may seem like a groan to pay a portion to Facebook as developers, it is a worthy delivery. Facebook launched in 2004 and has only grown to tremendous proportions. MySpace was the juggernaut in the early 2000s. That changed quickly with the introduction of Facebook. MySpace lost many followers when they went under the direction of News Corporation and became a niche site for entertainment. Facebook became the place to connect, game, debate and share pictures.
Now with the introduction of the mobile publishing pilot progam, Facebook will draw more fans in, especially the tech ones. Over 800 million people globally access Facebook from a mobile device. This provides one of the greatest platforms for a new developer to enter the gaming market. While big names like Brainbow and Kiwi have signed on, Facebook is looking to the independent developers in the general public.
The social media king has no intention of being hands-on with the content of games, it will remain the developers baby from start to finish. Facebook will be there to pick it up and market it. Of course, they will also be able to review the analytics and provide developers valuable feedback to attract consumer interest.
The sign-up begins with an initial request form that will prompt you for information on your company and platforms you build on. Be sure to bring your app store ID’s if you have other titles to share your experience. Facebook unveiling the mobile games publishing pilot progam is a powerful tool for developers, but one has to wonder at the level of additional advertisements mobile users will now undergo.
Sources 1, 2