With the invention of the iPad and other new electronic devices have necessitated the development of applications that enhance their use. Many of these new applications are games, but with no regulations on the books many of these game applications are price gouging.
I myself, like many others, rely on some of these applications and have learned the hard way that the designers that produce them practice price gouging.
For example, one game I have been playing is “Transformers Legends.” Every week they have a tournament where you have to fight bosses for points and at the end of the tournament the players within certain ranks get special rewards. However, there is a huge catch. In order to get near the top players have to purchase battle coins that will allow you to buy special cards that makes it easier to battle hard bosses. You also need battle cubes to even battle the bosses; and the only way you can obtain them is by saving up or buying them as well.
Battle coin packages range from $.99 to $100 and many people have stated on Facebook Fan Page’s that they have foolishly spent hundreds of dollars at a time on these packages.
Another game applications that is notorious for price gouging is “Monopoly.” In this game instead of collecting properties you are collecting rooms which will complete badges. These badges will give you rewards, but often they are nominal.
The catch is that after you play a while you need gold to purchase rooms. At firsts the game had no other real alternative to accumulate gold besides purchasing it, but that eventually changed after players constantly complained about this practice.
Video game systems are becoming just as bad.
Growing up as a kid, you bought a game, beat it and either kept it or traded it in with a bunch of older games to get a new game. Then makers started hiding things in games, which you then had to buy a guide for. Today, you need a guide and a bank account in order to purchase other stuff that is available by purchasing online.
What can we do about this price gouging? Besides writing to congressional leaders, the main thing a person can do is to be patient. Some games like Monopoly have sales where you can purchase items, in this case rooms, at a steep discount. Also, game designers also give you ways to accumulate these items, but that method takes a while.
Hopefully, Congress will do something about this problem; but if they don’t, companies that create game applications will continue to price gouge their customers.