Kanye West is further branching out his well-rounded career, or something like that. The rapper now has ‘designed’ a hip hop t-shirt which he has sold out of. If you wanted to purchase one of these plain white t-shirts for the exorbitant price of $120, you missed your chance.
West paired with French clothing company A.P.C. to market this Egyptian cotton fashion statement that costs exponentially more than an essentially identical product from your local Family Dollar would cost.
If one were to compare Kanye’s plain white t-shirt to a standard white t-shirt, it would take a careful eye to spot the difference. Screened on the inner neck line are the words “A.P.C. Kanye” which lets only the person wearing the shirt know that it is so much more than just an ordinary white t-shirt.
Shirts went on the market at 10 am in Paris today, and the flood of orders that ensued actually crashed the company’s website. Selling out nearly immediately, Kanye’s plain white t-shirt successfully kicked off his A.P.C. fashion line. If you missed the chance to buy yours, don’t worry the shirt is still “currently available for pre-order” according to their site.
On top of selling overpriced white t-shirts, Kanye also sells jeans $265 and hoodies for $280, making the $120 plain white t-shirt almost seem reasonable.
Designer of A.P.C. Jean Touitou discussed the designing process he went through with Kanye. “Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together,” Touitou said in a statement before the line was unveiled. “‘Small’ meaning that this capsule collection consists of a jean, a hoodie and a T-shirt. Those are precious to me and to Kanye too, because it took time and thoughts to get there.”
After selling out of plain white t-shirts almost immediately despite an unbelievable mark up, Kanye now knows people will buy anything he puts his name on. Perhaps next he will expand his collection to include some $50 white socks.
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The Guardian Express