Starting this Friday, July 19, Sprint is unveiling three tri-band hot spot devices. The devices are: Netgear Zing, the Netgear 341U, and the Novatel Wireless MiFi 500LTE. The hot spot devices will operate on Sprint’s primary 1.9GHz band. Users can expect speeds upwards of 6Mbps to 8Mbps.
The lower band availability will be offered later this year. This gives a slight punch to the telecommunications king, AT&T. AT&T also offers hot spot devices that provide connectivity to 10 Wi-Fi enabled devices. Sprint is now countering that with basically, the same availability. The biggest hit? Will be the pricing Sprint is bragging about.
- The hot spot can be added with mobile broadband plans which favor 3GB of data with 3G/4G speeds for $34.99/monthly
- There is also the $49 plan which allows up to 6GB of usage using 3G/4G speeds
- Finally, the $79 plan gives a user up to 12GB of data on the 3G/4G network
The three tri-band hot spots are an appealing angle Sprint has taken to further develop its brand in the mobile technology field. AT&T’s plans limit users to the 5GB plan for $50 monthly. If a customer has the ‘Mobile Share’ plan with AT&T, they can add the hot spot device for $20 monthly to share in the data provided.
Customers should be aware to provide the tri-band speeds and access, Sprints data will be limited and will not allow the unlimited data usage customers are used to on their phones. This allows for up to 25Mbps during the peak downlink and 3Mbps for uplinking.
Verizon’s hot spot choices have a bit more options and flexibility than AT&T and Sprint may be eyeing the largest CDMA carrier for competition. Verizon has several units that are reduced in pricing and allow users to add the device to a ‘Share Everything’ plan. A customer can add a device for the $20 monthly line access fee with Verizon plus the plan cost. Sprint undersold their competitor by offering 12GB for $79 while Verizon’s 12GB would cost the same customer $90 monthly.
The merger with Softbank earlier this month is proving to be a very lucrative outlet for the third largest mobile carrier. Last week, Sprint announced the ‘Unlimited Guarantee’ to provide all new and current customers unlimited data “for life” on their cell phones. Now, Sprint is stepping into the hot spot market with very competitive pricing and link speeds.
Upon the merger, little to no personnel changes occurred, which is unique for a merger. Instead, the new Sprint Corporation is looking to provide a shakeup of concern to their competitors rather than internal up-line. On July 9, Sprint completed its acquisition of Clearwire. This only allows the budding giant to start expanding its wireless capacity, something Verizon and AT&T has dominated thus far.
Masayoshi Son, founder of Softbank shared with media outlets in April that he was preparing a, “secret weapon” to revive Sprint – a “very innovative product, innovative service that no other carriers in the world are preparing.” Ron Fisher, head executive of Softbank wants technology to take forefront and has no aspect of shaking up management. Instead he stated,
“The network is a core focus. Until one has a network that really provides the kind of service we all look for, that’s the most critical thing.”
AT&T and Verizon executives and customers alike will be watching the moves and strides made within Sprint Corporation over the next year. With guarantees, and now an addition of offering three new tri-band hot spots, it looks like Sprint may be rising as a true contender in the mobile world.
Sources 1, 2