Just when you thought it was safe to switch on the SyFy channel and get onto your Twitter account, SyFy has said yes to Sharnkado 2 and this time, it’s going to be set on the other side of the country, New York. The SyFy Network announced on Wednesday that the Sharknado sequel will be coming to a twitter account near you. And, SyFy have launched a Twitter contest to name it.
Despite the fact that the original Sharkado, which starred Tara Reid and Ian Ziering, flopped on television when it aired on July 11 this year, the huge publicity that the film garnered on Twitter has obviously struck a chord with the network.
Executive Vice President of Programming and Original Movies for the Syfy network, Thomas Vitale spoke to Us Weekly and said, “Every once in awhile, there is a perfect storm — on television. The fans are clamoring for a sequel. Or perhaps it will be a prequel. What we can guarantee is that Sharknado 2 will be lots of fun. We’ll be announcing more details very soon. But we didn’t want our fans to worry they wouldn’t get their fill of more shark fin, I mean, fun next year.”
Syfy network have announced that they are excited to have the movie return as Sharknado 2, but they say they need help to come up with a sub-title for the film. SyFy have turned to the medium that made the low viewed and poorly received film make television history by getting more tweets than viewers.
SyFy has turned to Twitter.
The network have launched a Twitter contest asking fans to tweet their ideas to @SyfyMovies with the tag #Sharknado with ideas. So SyFy has said yes to Sharknado 2 and it looks like, with their pre-film Twitter campaign, they expect to get a few more viewers in 2014 when the film is set to air.
It makes a lot of sense to turn to Twitter for Sharknado ideas. When the original movie premiered on the SyFy channel, Twitter became a virtual feeding frenzy of activity with one-line quips and contests between Twitter users to see who could “out-Sharknado-who.”
Twitter was so inundated with tweets about the film Sharknado, that the Twitter whale almost came out. The amount of tweets generated by the show completely overshadowed actual viewers of the movie.
Sharknado did have a couple of “stars” in it; like Tara Reid (American Pie) and John Heard (the dad from Home Alone) plying their trade, but the real stars were on Twitter. And it was the Twitter rating of the film that assured it of returning as a sequel and not the actual viewer rating.
The film which centred around “man-eating” sharks being deposited all over Los Angeles courtesy of a big tornado, created its own Twitter tornado when it premiered on the SyFy Channel on July 11. While the show only pulled in 1.4 million viewers on the television, on Twitter it generated 5,000 tweets per minute at one point.
Fox News estimated that the tweets per minute ratio for Sharknado didn’t come near the 5,000 tweets per second on the site when Obama got voted back into the White House, but it is still a pretty impressive feat in the Twitter-verse.
37 year-old Tara Reid spoke to TMZ recently and related that she’d be willing to return for a Sharknado 2. She said, “Why not? I’m just so glad that people saw the humor in it that I did . . . because it’s hilarious. This movie was so ridiculous, you know? Like it’s almost so bad that it’s good.”
Unfortunately, the fact that SyFy has said yes to Sharknado 2 and launched a Twitter contest to name it, doesn’t mean that the tweet winner will get anything special apart from their suggestion being used. We think that the winner should get to be the first victim in the new film! What do you think?
By Michael Smith