” The Lone Ranger” saw “Despicable Me 2.” rake in the big money numbers while the Walt Disney movie with Johnny Depp stayed far behind. When the ticket sales for two full days of showing the movies in theaters all across the U.S. and Canada were counted the results were: $19.5 million for “The Lone Ranger” and $59.5 million for the Despicable Me sequel: “Despicable Me 2.”
The Lone Ranger was completely overshadowed by “Despicable Me 2″ these past two days. Therefore the Disney vehicle will probably not even come close to the industry forecasts for the holiday period. Pllc commented: ” I surmise when Hollywood forecasts movie receipts that it is probably on the very low and conservative side. So when Disney projected the Lone Ranger would bring in $70 million they probably expected over $100 million during the week. I also read that movie critics warned parents that this movie is very violent and cautioned them about taking their children to see it. That may have been the killer.”
Jeff Bock, a senior analyst for Exhibitor Relations, which tracks movie box office prospects, said:”If it does end up grossing less than $50 million by Sunday, it will most certainly go down as a misfire.”
“The Lone Ranger” cost roughly $225 million to make and around $100 million to market the film. The films not only stars Johnny Depp, as a Native American, but also Armie Hammer. (Mister Hammer, you might remember from such movies as: “The Social Network” and opposite Leonardo Dicaprio in “J.Edgar.”)
Apparently not everything the trio behind the “Pirates of the Caribbean” franchise touches is a success. Producer Jerry Bruckheimer, director Gore Verbinski and Depp, predicted that “The Lone Ranger” would do equally well, but unfortunately so far it doesn’t seem to be headed in that direction. It’s actually completely overshadowed by “Despicable Me 2”
Not everybody on the Internet is surprised that “The Lone Ranger” isn’t doing very well. Blake commented:”I’m surprised it made that much. I don’t know why Disney thought a movie about two guys riding horses would even touch the quarter of a billion it took to make it. That is a mind blowing amount for something the public is obviously not interested in. Depp looks like another version of Jack Sparrow and Tonto should have been played by a Native American anyway. I won’t even be renting this from Redbox and wouldn’t watch it for free. Two hours and 29 minutes is long for a movie, but an eternity for a western. I’ll be surprised again if it tops a third of what it cost the studio. I hope Depp opted for a flat salary, rather than a percentage of the gross on this one. Put Armie Hammer in a surfer movie in board shorts; now that’s something I’d want to see.”
Have you seen “The Lone Ranger”? If so, what did you think? Was it worth your money and time? If you haven’t seen it yet, would you go to the cinema, and see for yourself why it isn’t doing very well? And how “Despicable Me 2” completely overshadowed “The Lone Ranger?” Let us know in the comments.
By Georgina Pijttersen