This happens a lot when contracts are up, and they have to be renegotiated. In most cases is a money thing, okay that’s what it is all the time. It’s a pain because you see ads from the channel to the provider, and vice versa, but I have never heard of Time Warner Cable would ever have a news worthy decision. But if you are a Time Warner Cable subscriber CBS the number one channel for good programing (in my eyes and others) is about to go black if a deal isn’t reached.
CBS decided to launch an ad campaign Thursday night warning that the eye network could be dropped from Time Warner Cable next week in major markets unless the two parties can reach an agreement.
“Time Warner Cable is planning to drop the most popular programming in its entire channel lineup because it won’t negotiate the same sort of deal that all other cable, satellite and telco companies have struck with CBS,” the network said in a statement. “Time Warner Cable has dropped nearly 50 channels in the last five years. CBS has never been dropped by a cable company before.”
CBS began running a TV spot and radio campaign it is then to roll out a print campaign in those impacted markets on Monday. It also launched the site, KeepCBS.com, to advise viewers how they can find alternative options for viewing CBS programming on Time Warner Cable’s competitors.
These scare tactics always seem to work right?
In response, Time Warner Cable Argues
“It is unreasonable to expect our subscribers and Time Warner Cable to pay that price and we are negotiating very hard for a reasonable price,” the company said in a statement. “This is not a standard debate over price increases. This is different. CBS’ demand for a 600% premium is unprecedented.”
CBS’s existing agreement expired June 30, but the companies agreed to extend the contract until July 24 to negotiate. A CBS blackout would impact major markets including New York, Los Angeles and Dallas.
While summer is typically a slow month when it comes to programming, CBS’s “Under the Dome” has been a success for the network, bringing in 10.8 million viewers in its most recent episode.
Right now, I don’t think losing CBS is a big deal it’s the summer, go outside. I for one stopped watching Under the Dome after two episodes it was kind of like blah, but if I want to catch up, I’ll just use my Prime membership with Amazon.
Shows are currently in production for the fall. I for one hope a show last longer than a season this time NBC, because I’m one that sometimes gets into a show that normally few like and then bam it’s gone. I guess you can say that it’s like this agreement to keep a channel on a provider, but if it’s a local channel, I would say to get an antenna and connect it to your TV and bam you have CBS again. Yes, there is no way to record shows for those with DVRs, but hey, that just gives you a reason to yell at everyone in the house to be quiet and to schedule that time to sit and watch your show.
By Forrest L. Rawls