A recent study polled Americans on their beer and wine drinking habits to find out that more and more people are favoring wine over beer these days. But there is another beverage in town vying for favor in the world of pleasure-drinks that boasts an even higher nutritional profile while still giving a little bit of a buzz to those who indulge. That’s right, the ancient Chinese fermented drink known as Kombucha is taking the scene hardcore this year, elbowing out beer and wine for many ‘drinkers’ who choose to be more health conscious without giving up the feel of the ‘social drink.’
Kombucha is bubbly, like beer and exotic like wine, the not so sweet taste reminds one of champagne from another dimension. The styln’ bottles now available for kombucha allow the drinker to ‘pop’ the top and watch the fizz, just like so many other alcoholic favorites, and you can put it in a fancy glass and fit right in at the bar or pub anywhere in the world – since we all know how important ‘fitting in’ can be.
Who drinks what?
When interviewed, it seems that 53% of men preferred beer over wine in the latest poll while 52% of women chose wine over beer. What about kombucha? Though stats aren’t really in, many x-alcohol drinkers are turning to kombucha as a healthy alternative. In a poll of 1000 kombucha drinkers, 733 of which answered all the questions, 419 were men and 314 were women at the average age of 40.
Though kombucha is a fermented drink, its alcohol content is almost nil, however, for those interested in ‘altered states’ it tends to give drinkers a slight buzz due probably to its amazingly purifying benefits and ‘high vibration.’ Of all those surveyed, 67% of kombucha drinkers were retired, 61% were engaged in some form of healing arts, 50% act in upper management positions and 44% work in the fitness industry. Ages for kombucha drinkers are much broader than their alcoholic counterparts, ranged from 8 years old to 91. (And my son has been drinking it since he was 3)
The recent studies done with wine and beer were careful to highlight the various benefits of each drink to the consumer, emphasizing the high antioxidant, cancer-fighting properties of wine and the Vitamin B6 boost with beer – especially beneficial to the heart. Beer has long been known for its strong caloric content and used to be promoted in Europe as a great beverage for pregnant and nursing mothers, not so much the case any more.
Most of those who consume kombucha, as their ‘drink of choice’ do so for its many health benefits, though the most reported reason for drinking it was as a preventative medicine, and to replace alcohol. Kombucha is being recognized more and more by those who have committed to not drinking, and is a great alternative to keep people ‘on the wagon’ so to speak. 15% of kombucha drinkers were reported to consume it for their arthritis and 11% noticed digestive assistance.
Where in the World?
Though wine and beer are popular in nearly every country worldwide, kombucha is gaining ground, enjoyed now in every one of the 50 U.S. states as well as 29 other reported countries including: Canada, Mexico, England, Scotland, Ireland, Wales, Argentina, Columbia, Iran, Australia, New Zealand, Brazil, Nova Scotia, South Africa, Israel, China, Italy, The Netherlands, Belgium, Japan, Germany, France, Russia, Puerto Rico, The Antilles, Portugal, Spain, Hong Kong, and Rumania with numbers rising.
Overall there is a long way to go before kombucha consumption even comes close to the age-old favorites of beer and wine. But, just in case you were looking for an alternative drink to stock in your ice box which resembles beer and wine in so many ways, without any detrimental affects or driving concerns, you might want to check out kombucha. With so many varieties available today, kombucha drinkers can sip raw green coffee, guava-peach, raspberry, rosemary, greens-infused, mango, strawberry, vervain, of course – original- and so many many other flavors it’s impossible to list them all.
The number of companies providing this beer and wine alternative is growing every day, and you can even make your own kombucha at home with relative ease. Though many claim miraculous healings of cancer and the like with the ingestion of kombucha, it’s fair to say that it is a healthy beverage starting to give beer and wine a run-in for enjoyment and wellness maintenance to boot. So for all you beer and wine drinkers who haven’t given it a try, you may want to stay in the fermentation loop and check it out.
Let us know which one you prefer:
Written by: Stasia Bliss