We now live in a culture that is inundated with quick energy fixes, anything at all to get one’s stamina back up during the low times of a hectic work schedule. Our busy schedules demand superhuman energy, many would say, so you ought to grab some drive-thru coffee, a cold Rockstar, a Red Bull, or some multi-hour energy drops to flavor your water. Now, we are seeing energy addiction trends take an even more disturbing turn, with the height of absurdity that is caffeine in spray form.
Rather than going into the caffeine market with a new drink variety, Ben Yu and Deven Soni have developed a sprayable form of the drug that can be absorbed through a person’s skin.
The product, called Sprayable Energy, is comprised of unscented caffeine, water, and the amino acid tyrosine. Once the full amount of money is raised for Sprayable Energy’s production, the bottles are expected to sell for around $15 each.
Certainly, there is a legitimate question as to whether there is a demand for a product like this. Regrettably, I think there actually is. Many people are so tied down to caffeine that they need it instantaneously, as though it were a required insulin shot or an asthma medication. Recently, the American Psychiatric Association decided that those types who have caffeine addiction should be considered sufferers of mental disorders. How many in America, where most men and women who consume caffeine have an average of at least 220 milligrams per day, fit into that category? All that Sprayable Energy means is another caffeine source to feed an exponentially growing addiction.
With such disturbing and troubling addiction trends, it is only inevitable that caffeine would someday arrive in spray form.
As with other spray-on types of products, something like Sprayable Energy would entail a systemic absorption of its ingredients; caffeine will enter a person’s body directly into the bloodstream through the skin, rather than entering the body in the slower manner that drinking provides. Yu mentions that one of the product’s biggest benefits is that “it permeates the skin and enters at a steady rate.”
Business-owners Yu and Soni have even been promoting the idea to runners. Yu argues that “because Sprayable Energy goes straight from the skin to the circulation, we bypass the GI tract entirely,” remarking about how “it’s perfect for those people whose stomachs can’t currently handle the energy products out there.”
What a tell-tale sign of this generation’s addiction to caffeine; we’re actually trying to develop a product that can bypass our gastrointestinal system, so that we can finally consume more caffeine without an urge to run to the bathroom. Although there are some experts who doubt the product’s effectiveness, they still express worry over the theoretical dosage provided by such a caffeine source. Knowing that the spray contains enormous amounts of the drug, Yu and Soni insist that the product is safe. They just qualify it by saying that it should be the only caffeine source one uses at a time. What caffeine addict, though, would give up his or her precious can of Redbull? The spray is far more likely to be used alongside caffeinated products that consumers are already using.
Those consumers are the same people who would inevitably end up suffering from withdrawal symptoms, one of which is, ironically, an enormous lack of energy. And what would energy loss mean, other than taking another spray of caffeine? The trend is alarming, if not downright disturbing. It is also the height of excessive consumer culture.
Op-ed by Chris Bacavis