Nestle Will Launch New Willy Wonka Line of Chocolate Bars in September

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This coming September, Nestle will launch a  new line of Willy Wonka chocolate bars. They’re named after  the world-famous fictional confectioner Willy Wonka, who Roald Dahl made famous in Charlie and the Chocolate Factory.

Nestle is betting that their Willy Wonka chocolate bar line will rival their launches of Randoms in 2009 and KitKat Chunky 10 years before that.

Ciaran Sullivan, who is the managing director for Nestlé Confectionery in the UK and Ireland, exuberantly said:

Within the confectionery world every four or five years there’s a big, innovative launch. Confectionery is still performing well despite what is a difficult economic environment, because people really value and appreciate those small treats every day.

“Willy Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world.”

Initially, there will be three flavors of Wonka chocolate bars available: Millionaire’s Shortbread, Crème brûlée and Chocolate Nice Cream.

“This is certainly one of our biggest launches of more recent times,” Ciaran said on Thursday.

Sullivan continued, saying:

Within the confectionery world every four or five years there’s a big innovative launch.

“Confectionery is still performing well despite what is a difficult economic environment because people really value and appreciate those small treats every day.”

Sullivan said research Nestle conducted showed how much the public loved the Roald Dahl character. According to him, 70 per cent had read the book, 83 per cent had seen the original film starring Gene Wilder and 85 per cent had watched Tim Burton’s adaptation starring Johnny Depp.

Sullivan considers that the Willy Wonka name is a brand which is synonymous with deliciously imaginative confectionery all over the world:

It has been a fantastic challenge because Willy Wonka has an amazing reputation for delivering deliciously, amazingly imaginative scrumdiddlyumptious products.

“The big challenge for us has to be to live up to that reputation. As exciting as that is, it has been a challenge but we believe we’ve cracked it. It has been a fantastic challenge because Willy Wonka has an amazing reputation for delivering deliciously, amazingly imaginative scrumdiddlyumptious products.”

The entire Willy Wonka line from Nestle will be made from sustainable-sourced cocoa. The entire line of Chocolate bars will be supported by a STG3.6 million ($A6.19 million) marketing campaign including TV advertisements.

According to Sullivan, confectionery is still performing well despite what is a difficult economic environment because people really value and appreciate those small treats every day.

Will Nestle’s new Willy Wonka line of chocolate bars succeed when it is released in September? It’s too early to tell, but with the already world-wide name recognition of the name “Willy Wonks,” it’s my opinion that Nestle will be a winning line.

What do YOU think about Nestle’s chances of having a hit with their Willy Wonka chocolate bars? Please leave your comments in the Comment area and Like this page!

Written by: Douglas Cobb

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