Tennis star Maria Sharapova is taking a page out of Chad Ochocinco’s self-promotion playbook for the upcoming U.S. Open. In an effort to promote her candy business, Sharapova hopes to temporarily change her name to ‘Sugarpova.’ It should come as no surprise that this would match the name of her candy line.
Chad Ochocinco was a master of self-promotion during his time in the NFL, plain and simple. His Bengals suffered brutal losing seasons just about every year, yet his name was still a likely topic of any football discussion. changing his name from Johnson to Ochocinco only further showcased his ability to remain in the spotlight.
Now Maria Sharapova is hoping to use the technique for her own benefit.
According to Neil Harman of thetimes.co.uk, Sharapova has asked a Florida judge for a two week, temporary name change. The time frame would cover the entirety of the U.S. Open, thus promoting her candy business every time she is mentioned or seen on TV.
Sharapova also has a backup plan in case someone viewing would fail to miss her Ochocinco-like name change. She is planning on wearing the Sugarpova logo on her outfits throughout the tournament as well.
The U.S. Open plans on releasing its seeding for the tournament on Tuesday, and so far the USTA says that “There has been no formal request for a Sugarpova to be in the draw. And if there is, it will go to the tournament director.” Perhaps the name change will not be approved, and she will be Sharapova after all.
US Today writer Chris Chase noted that Sugarpova has a press conference in New York on Tuesday, what better time to make such an announcement?
Regardless of whether or not Sharapova takes a page out of Ochocinco’s playbook and becomes Sugarpova for the U.S. Open, she has already succeeded in promoting her candy line simply by mentioning that she might do it. People are talking about her gummi bears, and that has to be good for business.
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Senior Sports Editor
The Guardian Express