The mentors and producers of the show were present at the Television Critics Association press tour where they answered some questions about the real mission of “The voice” show.
The tutor Adam Levine mentioned the importance of finding a star versus the goal of the show : “it would be really nice if we were to launch a star”, “but it is not the goal”, “the goal is to do what we can do for these amazing singers while they’re on the show … I think that we all know that the lightning in a bottle you have to capture in order to be successful in this business is extraordinarily difficult. I’m not sure that that is the overall mission statement of the show.”
Christina Aguilera completed the thought captured by Levine by using her own musical career experience as an case in point, by saying that it is almost impossible to hit the stardom overnight. Patience is a keyword before walking the wall of fame.
“It doesn’t happen like that. It didn’t happen that way for me either…It takes time.”
The host and producer Carson Daly comment about the winner of the season four Danielle Bradbery, by saying that time is on her side to decide her own professional future regarding music. “She’s got time”.
Time seems to be the message sent from the coaches and producers of the show. More than luck, success happens for those who believe in themselves.
“The voice” is a popular TV show nominated in the Emmy Award category for the second straight year. It has achieved a great success among the world of music but it still did not produced successful artists such as Kelly Clarkson and Carrie Underwood as the show “American Idol” did.
Mark Burnette, defends “The voice” by speaking about past performers ‘career after the participation in the show. “If you look at the amount of ‘Voice’ performers over the past four years who are now gainfully employed making money from music, it’s enormous,” he says. “There are people making a ton of money in music who are not written about every day. I happen to know that many of our past contestants are performing and being paid as a result of the exposure from the show.”
The Voice will return Sept. 23 at 8 p.m on NBC for its fifth season.
Written By: Filipa Castro