Massive flooding continues to wreak havoc on a number of areas in Colorado, with four confirmed dead and hundreds more who are missing. As one response to the crisis, communications company Verizon Wireless has started a “text-to-donate campaign,” by which customers are able to donate to the Red Cross with their cell phones.
“Verizon Wireless customers,” a story from Verizon representative Elva Lima reads, “can text REDCROSS to 90999.” Lima adds that up to $50 can be donated by those who use this method. No fees will be incurred for sending these messages, and 100 percent of each donation will be going directly toward the Red Cross’ flood relief initiatives.
In addition to the campaign, Verizon itself has pledged to give $20,000 toward disaster relief, along with matching employee donations.
Written by Chris Bacavis