Amazon UK has reportedly broken the stringent restrictions on the much-anticipated Grand Theft Auto V (GTA V) video game and made some early deliveries ahead of the set date of September 17.
Many Grand Theft Auto hardcore gamers had pre-ordered the game, expecting to receive it on Tuesday, but instead some had received their pre-order on Saturday. As expected, some gamers had taken to social network sites to broadcast their news.
The game’s Scottish developer, Rockstar, based in Edinburgh, is currently investigating news of the breach, but has still not yet made a public comment.
Strangely enough, Amazon was not available to make a comment of its own.
A spokesman for the video and entertainment site IGN, Will Guyatt, spoke to BBC News about his surprise package in the mail. He had received his on Saturday, having paid for it himself and was surprised but happy, but he added that on a serious note, it eventually would cause a lot of issues for the games company.
Guyatt went on to say that approximately 2,000 stores nationwide are stocking the games in anticipation of the due date for public release on Tuesday. He also commented on the fact that it was a shame that so many people had to post spoilers on the game, along with the news of the breach.
Mr Guyatt had ordered his game as early as March of this year, but although other colleagues in his video and entertainment company had ordered theirs much later, they still as yet, had not received theirs.
He also added that where this sort of breach seemed to be quite common within the games industry, it has only become more common knowledge when people take to social media sites to brag about it and spoil it for other gamers.
According to BBC News, there have been some games stores, such as one called Cex, which had been selling pre-ordered copies of the game for US $119.60, while Rockstar had set the price, with free shipping from its Amazon store at US $59.99. In the UK, Rockstar is selling the pre-ordered copy at the equivalent of US $63.80, making the British gamers pay more for the same product.
One employee at Cex had corroborated reports that there were in fact other sales taking place of the game at both north and east London store outlets, ahead of the pre-order date.
As far as pre-launch leaks go, this is not the first of its kind.
It was reported in August that Sony had leaked a load of details from Grand Theft Auto 5, including its plot and its soundtrack, via a PlayStation Store in Europe. Sony reportedly did take responsibility and removed the leaked file.
But some customers who had pre-ordered the game had been able to also download a locked version, while others were able to obtain sound excerpts, unveiling part of the plot.
Grand Theft Auto to date has sold approximately 135 million copies in the series. The most recent version will have been five years in the making since the release of its predecessor, GTA 4.
According to a report from The Scotsman, Grand Theft Auto 5 has been tipped to rake in an estimated US $1.5 billion in sales. The report also states that the game promises to set new limits in video gaming, following its release. Both its development and marketing budget has reached approximately US $270 million, paralleling blockbuster movie budget status.
In an article from The Independent, GTA V still contains repetitive elements of sexism with prostitution and digital drug use and according to The Scotsman, the game features the voices of real-life gang members. Gamers can also visit strip clubs, while the use of marijuana is promoted.
Criticism is bound to face the games company, and this is certain to hit the tabloids and news stations again, upon the game’s release.
With so much speculation on the much-anticipated game and despite the pre-launch delivery breach of Grand Theft Auto V by Amazon, share prices for the owners of Rockstar, Take-Two Interactive Software, has gone up to 65% this past year.
Written by: Brucella Newman