New York City—Apple’s iPad incarnations have led the pack in sales hands down. No one’s been able to touch them. But now, Microsoft has Apple in their sites. The question is will they hit the mark? On Monday, Microsoft officials unveiled a new version of the Surface tablet, the Surface 2. Officials touted its longer battery life and sleek new look. On display were an assortment of covers and accessories. This version of the Surface is lighter, thinner and comes in either black or silver. It has a 10.5 inch screen with full HD display. This newest Surface 2 has impressive stats and a price tag that may lure would be Apple customers away. But will the Microsoft Surface 2 steal Apple’s thunder? Let’s evaluate both products and see.
Actually, the first thing to point out is that there are two versions of the Surface, the Surface Pro 2 which runs Windows 8.1 and the Surface 2 which runs Windows 8.1 RT. The original RT system was a disaster which cost Microsoft $1 billion. This version claims to be faster and more reliable. Users also complained that the last version of RT had a lack of handy apps outside the gaming and video varieties. This one may suffer from the same issue.
The Apple iPad comes with a A6X processor. But it only has four graphic cores. The Surface 2 comes with a Nvidia’s T40 processor, containing 72 graphics cores. This newest Surface may be better for gaming. The iPad can come with 16, 32 or 64 gigabytes of memory. The Surface 2 comes with either 32 or 64 gigabytes of memory. In this case they match up pretty evenly.
However, the Surface 2 has an SD card slot. You can increase your storage space with a card for up to an additional 64 gigabytes. The iPad does not have this option. Both products claim a dubious 10 hour of battery life. Most computer products, as hardcore gamers well know, fail to live up to the manufacturers claim in this regard. The previous Surface tablet cut out after about two and a half hours of gaming time. However, this newest version claims to keep on trucking for up to five full hours.
Another thing to keep in mind, the operating systems of these two products are very different. It’s a matter of taste, whether you prefer a Mac or a PC. The Microsoft Surface 2 steals Apple’s thunder in terms of price. The Surface 2 retails for $449 whereas the iPad 2 is around $505.
Die hard Apple users do not often change sides. For them it’s once you go Apple you never go back. However, those who aren’t fortified with this brand loyalty or are in the market for a tablet for the first time may be lured by Microsoft’s siren song. Will the Microsoft Surface 2 steal Apple’s Thunder? For new customers to the tablet world, looking at more storage space, a bigger screen, longer gaming time, the Surface 2 certainly look alluring. It has positioned itself to be a real contender. You can preorder a Surface 2. Look for it in stores coming out October second.
By: Philip Perry