Anchorman 2 released not one, but two trailers in a single day this Wednesday. Most fans would probably have settled for a single new trailer in their wait for Anchorman 2: The Legend Continues‘s December 20 release date. But producers of the star-studded sequel to the modern comedy classic released two separate trailers instead, a marketing strategy guaranteed, 60% of the time, to work every time.
In a bizarre spectacle of celebrity appearances and lowbrow sight gags, Anchorman 2’s double trailers build anticipation for the film’s release date and show every sign of doing the impossible by replicating the 2004 original’s unique brand of humor. Harrison Ford and James Marsden appear prominently, but a long list of other celebrity roles and cameos includes Jim Carrey, Tina Fey, Amy Poehler, Liam Neeson, Kanye West, Sacha Baron Cohen, Nicole Kidman, Drake, Kristen Wiig, Greg Kinnear, and the members of Green Day, proving the diversity is more than just an old, old wooden ship that was used during the Civil War era.
In addition, the original members of the Channel 4 News team are back, including Steve Carell as Brick Tamland, Paul Rudd as Brian Fantana, David Koechner as Champion “Champ” Kind, Christina Applegate as Veronica Corningstone, Fred Willard as Ed Harken, and Chris Parnell as Garth Holliday. Unfortunately, the crucial role of Baxter, the dog who shall always be a friend to the bears, has been filled by another animal performer, and Tits McGee is on vacation.
Even Vince Vaughn and Luke Wilson appear, reprising their roles as rival anchors Wes Mantooth and Frank Vitchard, respectively. Whether the sequel will feature an appearance by Wes’s mother, Dorothy Mantooth, who is a saint, remains to be seen.
Will Farrell, obviously, is also back as the titular character, Ron Burgundy. I don’t know how to say this, but he’s kind of a big deal.
Farrell co-wrote the film with director Adam McKay, getting the team that produced the original back together. The fate of a sequel was in a limbo for many years, following Paramount’s purchase of DreamWorks and all of its back catalog. In Spring 2012, however, Paramount and McKay were able to reach an agreement, and the film was announced in a surprise appearance by Ron Burgundy on the late night talk show Conan, and a release date confirmed not long after.
The two new trailers for Anchorman 2, though both released in one day, are intended for different audiences, with one meant for release internationally, and the other aimed at fans of the original, who made it a hit both on DVD and at the box office. Each one is based on actual events. Only the names, locations and events have been changed.
The sequel is set in New York rather than San Diego, the location of the first film, which famously revealed the original German meaning of the city’s name. Anchorman 2 will show the first movie’s news team having fallen on hard times—with the exception of rising star Veronica Corningstone, who has taken over Ron’s job and broken his heart like a scorpion-woman—but trying to resuscitate their careers by joining an early 24-hour news network.
One of the trailers attempts to blame Burgundy for the decline of modern journalism into mere entertainment, while the other opens with Brick Tamland’s funeral attended by the entire news team—including Brick himself. Brick, having an I.Q. of 48 and being what some people call “mentally retarded,” does not seem to realize he is not dead.
The team also apparently tries smoking crack on air in a live broadcast, with Burgundy commenting, “Whoa, you feel that right away, that’s so refreshing.”
Other highlights include the team learning the differences between gay people and vampires, a quick shot of Ron Burgundy bottle-nursing a shark, “Brain Fantana’s World Famous Jimmy Cabinet,” and a centerpiece scene in both trailers of Brick being confused by a green-screen weather map. Unfortunately, though the film is set some time after the original, it looks like we do not get to see Brick’s time as one of the top political advisors to the Bush White House.
To get the full experience of these trailers, feel free to simply read and re-read the descriptions above; you can also watch both trailers below. And in addition to the obnoxious number of Anchorman quotes and references above, let me just say: Great Odin’s Raven, the two new trailers released for Anchorman 2 in one day are magnificent.
Written By: Jeremy Forbing