In the battle between Apple Inc vs. Samsung Group, two of the leading technology companies for phones, tablets, and other devices, who would you choose? Both companies offer the same types of products and both have their own best qualities but what makes a consumer choose Apple Inc products over Samsung Group products and vice versa?
The Simple Facts Between the Two
In 1976 the company Apple Inc (formerly Apple Computer Inc) was founded by Steve Jobs and Steve Wozniak. They began by making personal computers. In 2001 they first introduced the iPod, which was a major hit that has made them millions, but that was just their first million dollar innovation.
Apple’s most purchased product is the iPhone, which has evolved from the original iPhone to the more recent iPhone 5. Users who have the iPhone have access to the Apple App Store, the infamous Apple browser, Safari, full touch screen, voice command, an Apple run command program called iOS, as well as a variety of apps only available to iPhone users.
Apple Inc also introduced one of the first major tablets, the iPad, which comes with all of the features available on the iPhone and some additional features.
Apple also sells the Mac computer, which provided the first major computer and laptop with touchscreen availability. The new Mac computer coming out from Apple Inc, the Mac Pro, gives a whole new look to a desktop and is supposed to have higher processing speeds, more storage, and a longer lifespan, at the least. The new Mac laptop is supposed to have a highly extended battery life.
In addition to those two new products from Mac, rumors that Apple Inc is creating a “phablet”, or a cross between an iPhone and an iPad, are widely spreading.
Apple also has Apple TV; iCloud, an online storage system; Mountain Lion, an operating system for computers; iTunes, a popular music store; iBooks, for digital reading; iLife and iWork applications for organization, and many, many more products.
On the flip side, Samsung Group is a company that was founded in 1938. While Apple Inc is based in California, Samsung Group is an international company based in Seoul. Samsung Group is the leading retailer for Samsung TV’s, with the introduction to the smart television and 3D television (complete with 3D glasses).
They also offer some of the same products as Apple Inc. Samsung Group’s famous phone is the Samsung Galaxy. It comes complete with the Samsung App Store, voice command (on some phones), an Android operating system and many other features. The most recent phone is the Samsung Galaxy Note 3, though they have had many versions of their mobile phone.
Samsung Group also has a tablet, known as the Samsung Galaxy tablet, which comes with just a 7″ display, but also has features like the “note” which allows users to write and sign with a stylus pen, rather than having to type.
As far as computers, Samsung Group sells the ATIV computer in desktop or laptop. Their computer also has touchscreen capabilities.
Both of the companies offer these products which are comparable to each other but in the end who wins – Apple Inc or Samsung Group?
As far as the products offered Samsung Group wins by a slide. Regardless of quality, the fact is that Samsung has more products to offer the average person. Not only do they sell phones, televisions, tablets, computers, applications, and accessories. They also sell cameras, blu-ray players, home theater systems, cameras, watches, home appliances, and complete accessories for every product.
As far as quality goes, both Apple Inc and Samsung Group offer their own customer service, product warranties, and tech support but overall it seems that Apple Inc takes the win in quality. It’s not that Samsung Group has poor quality products but consumers rave more about the high-tech quality of Apple Inc products and new innovations. When doing a simple social media search of consumers it seems that Apple Inc products are just happier with their products than the latter.
We all know that one of the most important things to consumers is the price of the product. As far as prices go Samsung takes it. When comparing the similar products that both companies offer Samsung is cheaper. A 16GB iPhone starts at $199.99 while a 16GB Galaxy S4 also starts at $199.99. An iPad mini tablet starts at $329 while a Samsung Galaxy Tab with 7″ display starts at $299.99. The Macbook Air starts at $999 while the ATIV Book 9 Lite starts at $829.99.
All of these things are important to consumers in the battle of Apple Inc vs Samsung Group but in the end it all comes down to one thing – the company’s worth. So who wins it? In March of this year Samsung tripled its profits for the quarter totaling $28.5 billion. But Apple came out on top with five times that amount totaling $145 billion.
So while each consumer has their own choice between the iLife or the Samsung Nation when the facts are laid out Apple Inc takes the lead.
Written by: Crystal Boulware