Firefox has been the longstanding preference of tech savvy users for web browsing for the better part of a decade now. Created by Mozilla, the Firefox OS is a natural extension of their mobile desktop and browsing interfaces, and now, thanks to LG, will be the gears and bolts now powering their new line of smartphones.
The thing that has always set the Firefox programming aside from the competitors is the speed and lack of unnecessary clutter that seemed to be associated with so many other types of software. Internet Explorer crushed Netscape into submission many years ago, but has always remained notoriously slow, almost harkening back to the days of America Online’s outrageous web browsing speeds when high speed internet was not readily available. After Mozilla released Firefox, people switched in droves to a new web browser that they were not only satisfied with, but had no qualms about boasting and sharing its excellence with each and every one of their friends. Firefox seemed to more easily prevent pop ups and always seemed to provide a faster and cleaner browsing experience than anything else out there.
The popularity of Mozilla’s web browser allowed them to pursue other avenues, such as Thunderbird which was in direct competition with the Microsoft Outlook e-mail client. This particular piece of software was never really able to find its footing in the technological realm, and Microsoft’s Outlook still reigns supreme in the e-mail client category. However, this did not stop Mozilla from pioneering their own forms of desktops and portable browsers.
In the portable browser market their only real competition is Google Chrome and Opera. Opera on one hand has many followers but does not have the brand recognition that Firefox has earned over the past several years. Chrome on the other hand is very functional, especially considering that it has flash completely integrated into the program itself making it for lack of a better term, far more portable than Firefox Portable. But Chrome’s main issue, just as with the full version of Google Chrome when completely installed into the OS, is that it seems to take over the entire desktop. When multitasking, Chrome appears to suck the memory and processing power away from everything else that is opened at the time. Firefox does not do this, and even though it does not have flash internally integrated, many are willing to accept this trade off and manually install flash and continue using Firefox for the speed and efficiency.
With Firefox OS, a clean and rapid experience is what consumers will be expecting. They have already indicated there will be full integration of Facebook, Twitter, and countless other immensely popular applications. The big question that remains for Mozilla currently, is whether or not LG was the right choice of brand to launch their smartphone OS on. Only time will tell that answer, and seeing as how Samsung and Sony, the only other two logical choices, are locked into in house development as it stands, it did make sense for Mozilla.
Written by Michael Blain