For decades celebrities have endorsed Pepsi products making million dollar deals, without a word from any health group. But for Katy Perry this just isn’t the case. A recent Pepsi ad by Katy Perry has apparently offended health groups who say that she is promoting childhood obesity and disease by promoting Pepsi!
Over the years, some of Pepsi’s top endorsers have included Michael Jackson, Faith Hill, Britney Spears, and Madonna, with campaigns that have made millions, but that may not be the case for Katy Perry. Over the years, Pepsi has endorsed, distributed, and sold their products and health organizations have protested to consumers that soda is bad for health and causes obesity. But now the focus has switched and instead of trying to prove the dangers of Pepsi some organizations are actually after Katy Perry.
The Center for Science in the Public Interest (CSPI) stated, “We’re focusing on Katy because she is so popular with young people.” The CSPI and other health organizations plan to purchase full-page ads slamming Perry and urging her to stop promoting Pepsi.
Some of the other health organizations that are joining in the campaign against Perry are the California Center for Public Health Advocacy, the California Pan-Ethnic Health Network, the Latino Coalition for a Healthy California, Berkeley Media Studies Group, the CCFC, and the California Endowment.
Katy’s recent release of the Prism album has put her in the spotlight, though even before then she was a very influential celebrity to fans of all ages. Katy Perry has especially always been a role model for young girls, which sparked the fire that has caused many organizations to slander her campaign for Pepsi. The CSPI states, “”Being popular among children brings with it an enormous responsibility. Don’t exploit that popularity by marketing a product that causes disease in your fans.”
The message by the health organizations to not market Pepsi to young children may be a valid one but accusing Perry of contributing to disease and childhood obesity is a little harsh.
The CSPI and other organizations say that Katy may be the first celebrity under the spotlight but will not be the last as the organizations are hoping to keep celebrities from endorsing sugary drinks. If successful the act against celebrity soda endorsements could potentially damage Pepsi and Coca-Cola by millions.
Pepsi responded to the organizations by informing them that they have always used responsible advertising so as not to promote the product to viewers under age 12.
Katy Perry currently has no long-term deal with Pepsi.
Written by: Crystal Boulware