The monster cereals that we knew and loved are making a huge comeback this Halloween. And it’s news that is making many nostalgic children of the 80’s frighteningly happy.
It all begins in early October when Gen Xers begin searching the shelves at their local supermarkets looking for their beloved friends, Count Chocula, Frankenberry, and Boo Berry. The cereals, which General Mills discontinued back in 2010, make their rare yearly appearance only on Halloween. Boo!
The cereals have gathered a cult following over the years, appearing not only on supermarket shelves but also on everything from t-shirts to flavored lip balm. Clearly their fans want them around more than once a year.
In a move that can only be described as pure genius, the cereal manufacturer is not only bringing back the three main cereals, but has also brought two lesser known varieties of monster cereals back from the dead. Oh, yes. General Mills has brought back both Yummy Mummy and Fruit Brute. It’s time to get very excited.
Let’s start at the beginning. When Count Chocula and Frankenberry were first introduced to us in 1971 they were nothing like anyone had ever seen or tasted before. Count Chocula was the first chocolate flavored cereal of its kind. The awesome vampire mascot was just an added bonus. Like the delightful chocolate flavored marshmallows the cereal was chock full of. Likewise, his partner Frankenberry was the very first strawberry flavored cereal. With an adorable pink, very non-threatening Frankenstein-like monster as its spokesmonster, it was hard not to get hooked. Their little brother Boo Berry came along in 1972, and like his older brothers, he too was the first of his kind. Boasting actual blueberry flavor, this little ghost won the hearts and stomachs of many.
The less popular, the red headed step-children of the monster cereal family, if you will, were Fruit Brute and Fruity Yummy Mummy. Fruit Brute, a colorful werewolf, made a brief appearance of shelves from 1974 to 1984. He was replaced by Fruity Yummy Mummy in 1987. By 1993 consumers were tired of the mummy’s schtick and he was removed from shelves never to be seen again. Until this year.
The original Fruit Brute was described as a fruit flavored cereal with fruity marshmallow bits. It’s resurrected flavor is cherry flavored with marshmallow bits. Fruity Yummy Mummy, on the other hand, was originally a fruit flavored cereal with vanilla marshmallow bits. Its reincarnation is orange flavored.
All the monster cereals have been available on store shelves since late September. The usual favorites, Count Chocula, Frankenberry, and Booberry have been doing as well as they always have. And if Fruit Brute and Fruity Yummy Mummy are flying off the shelves it may be out of sheer curiosity. Or maybe youngsters actually have a hankering for cherry or orange cereal.
Monster cereal fans are thrilled to have all their favorites making a comeback this Halloween. Those who are interested in nostalgia can find the original packaging in Target stores from now until Halloween. Better buy them now before it’s too late. They go back to the cereal graveyard on November 1st.
By: Mary Kay Love