It is nothing new for software companies to make bold claims in preparation for a new console release and subsequent sales war. In this respect, Microsoft tends to outdo itself when it comes to exaggerations; and with the pending Xbox One release right on the horizon, this next generation system will come equipped with a brand new set of lies and imaginary capabilities.
Microsoft’s main marketing point on this system, and the primary reason they claim to have entitled it Xbox One, is that it is the sole requirement for entertainment required for the living room. It will handle all gaming, music, video streaming, and any various additional entertainment demands that a consumer may possibly have. Not only is this quite an unreasonable boast, but it is almost comical on many levels.
First of all, the standard now for watching movies in the home is on a Blu-Ray disc. Blu-Rays were invented by Sony, and the Sony Playstation 4 will be the main competition for the Xbox One. So this all-encompassing entertainment juggernaut would not even be able to include a Blu-Ray player in their system if Sony had not invented it in the first place. This will not be playing a huge factor in the winner of the console war, but it is quite humorous.
The exaggerations really begin when Microsoft claims their system is more powerful than the Playstation 4. They made these same claims about the Xbox 360, the original Xbox, and any other products they release as being the best in their given market, but it is simply not true. In terms of graphic resolution and processing power the current Xbox is nowhere close to the level of what the Playstation 3 is capable of. The sole reason that the original Xbox and Xbox 360 have been a popular endeavor is the game franchise of Halo. Although other successful franchises such as Gears of War have since came along, without Halo: Combat Evolved the original Xbox would have been a terrific failure. It was not graphics, it was not power, and it simply was just Halo.
Now Microsoft is making these same claims once again, but they have a major problem on their hands: Halo is no longer such an important franchise. This is not to say that people no longer play Halo, but it is no longer produced by its original creator Bungie, and Bungie was what made Halo so special in the first place. Halo 4 was made by 343 Studios and although it was critically reviewed as a decent game, it does not have the elements that set Halo apart from all other games, and many gamers still play Halo Reach which was released in 2010 instead of bowing down to Microsoft and buying the fake Halo made by 343 Studios.
In terms of the graphical power of the system it is already being proven to be a blatant exaggeration. Battlefield 4 will run at 720p on the Xbox One, and 900p on the Playstation 4. The new Call of Duty game, one of the most popular franchises across all systems, will run at 1080p on Playstation 4 and 720p on Xbox One. So regardless of what happens down the road, the Xbox One is simply not the most powerful home console system someone will be able to buy, the Playstation 4 is, and they do not need to lie about it.
By: Michael Blain