Attention online shopping enthusiasts–you may have had a successful Black Friday shopping binge last year, but you might not get that experience again this year.
This year, the biggest shopping day in America is presenting big sales in large in-store chains like Walmart and Target, but their internet websites aren’t planning on going big online this year. Why? Well, because such a large people made orders online, many individual stores lost business and are trying to bring buyers to their outlets.
This is surprising, to say the least. With the amount of fighting and yelling that goes on this particular shopping day from the crack of dawn, it makes more sense that stores would find some relief in people sticking around their own houses. If you’ve ever been out on Black Friday, you’ve seen just how angry bargain-hunters of America are when they see a sale. More workers are needed to help and control the crowd, the store is open longer and there is almost always damage. For some reason, this doesn’t matter.
If you’ve been one of those crazed shoppers, then you know the feeling of excitement when you see the 90 percent off rack near you. What’s interesting, though, is that sometimes shoppers will buy things they absolutely do not need and isn’t exactly cheap for the sole reason that it’s tagged with a high number of percentage off.
This is another reason that retailers aren’t going as cheap online as they are in store. Research studies show that people are stimulated to buy more when there is the chance that someone else will take it. Atmosphere is everything on Black Friday, and that charged environment doesn’t exist online, making shoppers less motivated to buy pointless things.
What does this say about the average shopper and Black Friday madness? I hate to go corporate conspiracist, but here’s the reality of the situation: Black Friday is not a day for businesses to treat loyal shoppers. Black Friday is not created to please the American people. Black Friday, like many other things, is a marketing and sales ploy.
The day itself was created because retail stores wanted a longer Christmas shopping season. Thanksgiving Day was changed by President Roosevelt to allow stores to have a bigger timeframe to sell. The first day of the shopping season was now the day after the “new” Thanksgiving, which eventually became known as Black Friday.
The fact remains that people tend to make smaller purchases when they stay home, and no corporation–small or large–wants that. So this year, they’re going to dangle a hook with insane sales bait in front of you for days leading up to the 29th. Everything from electronics to house items to clothes will be deliciously reduced in cost.
So if you’re more of a home-buddy who is usually too lazy to get out there and hunt for the real bargains, do it next Friday. Make the effort. Get out there and elbow some old lady in the ribs for a discounted umbrella.
Do it for the sale.
By: Hend Salah