Bob Dylan is showing just how a rolling stone gathers no moss with the release of the new groundbreaking Like a Rolling Stone music video. It has been almost fifty years since the release of the trademark hit song and the release of its music video coincides with the release of Bob Dylan’s personal anthropology; a 47-CD set.
The iconic song was a hit in 1965 and is still, to this day, enjoyed by a wide demographic of young and old. The song has in no way lost its antiquity and archetypal charm even though it has undergone a 21st century treatment. Rolling Stone Magazine has named Like a Rolling Stone as one of the greatest songs of all time and the music video has been well received by critics and fans alike.
Columbia Records hired the digital agency Interlude to create this video. The altogether unique and groundbreaking video was first shared with Mashable and the director of this first official Like a Rolling Stone video, Vania Heymann, told Mashable
“I’m using the medium of television to look back right at us — you’re flipping yourself to death with switching channels (in real life).”
The home page of Dylan’s website starts off with a player that resembles an old television set. The flickering set encourages viewers to press “play” and then tells how channels can be flipped using keyboards or cursors. There are 16 channels in total; all mimicking various popular television shows.
Game shows, the cast of Pawn Stars, shopping networks and a well-known, iconic presenter are all featured lip-syncing to the Like a Rolling Stone song. Each channel has a completely different show representing their own set of viewers but all have one thing in common; the seamless integration of Like a Rolling Stone.
The creators have said no viewer will be able to watch the same music video twice.
One of the channels shows old footage of Bob Dylan performing and Interlude CEO Yoni Bloch says that more channels will eventually be added the video. She adds, “You’ll always miss something because you can’t watch everything at the same time.”
Interlude combined forces with Walter Pictures and Pulse Films to create this unique video.
Critics and fans alike have dubbed the Bob Dylan Like a Rolling Stone video a success. This success rests not only on the unique technology platform that creates the interactivity, but also on the fact that the video is so representative of the singer and his songs. Bob Dylan is known for his poignant story telling. His lyrics tell tales that may seem confusing at first, but rarely are they not weaving a story from the hearts of the people he has met.
Bob Dylan’s Hurricane is one such song where the tale of a man wrongly convicted by the racist justice system of that time is forever immortalized. His voice and his music do not appeal to everyone; however this is a part of the musician’s mystique.
Bob Dylan’s groundbreaking Like a Rolling Stone interactive video is gathering no moss of its own as it is easily shared across social media platforms and can be found on Dylan’s official website.