Overlooking something important as they launch veteran news anchor into cyberspace, Katie Couric and Yahoo get technical behind the scenes. Couric is slated to become Yahoo’s new and exciting digital journalist. Many of her fans, watching ABC News, CNN are unhappy about this move. They are happy for Couric, of course, and wish her well in the recently announced major venture with Yahoo. However, after three decades of persistently loving her and following her, some folks are realizing that perhaps Couric herself did not consider this part; when joining forces with Yahoo, Couric could possibly surrender her talk show.
For argument’s sake, let us simply put it this way. At one time, Couric visited our homes by day and or evening, and reported to those of us tuning in to her, what latest world news she had learned on our behalf. We loved her and always looked forward to that great smile and down-to-earth quality of hers. Couric, demonstrating the epitome of grace, intelligence, warmth and charm, came by homes faithfully for 30-something years. She always made us smile, and anticipate the next prompt visit.
Except now, Couric waves farewell to us, perhaps even a permanent ta-ta as she happily makes the move to online reporting and likely leaves traditional television altogether. Couric is preparing to explore the larger backyard of global video news-casting for Yahoo. Good for her. She deserves it for being a woman of character, with great business sense and no fear of hard work.
However, with Couric nearing the end of her contract with ABC News, there is also the possibility of Disney-ABC Domestic Television not renewing our other favorite show, Katie, Talk that Matters, for a third season. Yahoo, for all its presence online, offers no TV syndicates to those at home, loving and viewing Couric.
Couric and Yahoo appear to be close to an acceptable agreement. Meanwhile, Couric and Disney-ABC Domestic Television seem to be considering options. Should Disney not renew the contract with her and drop the talk show, what would become of the “one in five American households” that have no access to the Internet? Couric should remain aware that not everyone owns a computer. Not everyone is Internet or technically savvy enough to attempt to access her show on the internet with a mobile device, either.
So, as Couric and Yahoo get technical behind the scenes, we might now be asking who might this be, in that ratio of 1:5 households, going overlooked? That the answer would be, the elderly.
The elderly, shortly past the age of the new world of technology here now, are genuinely comfortable with their steady lives well-grounded in TV tradition. Many have no need or desire to over-burden the mind with the unnecessary clutter of cyberpsace. Elderly viewers, for one reason or other, made sure to make themselves available to catch Couric on her daily visits. Anytime and every time the scheduled appointments with Couric came-a-knocking at our screens, we were there to welcome her.
As news reports ask if Couric is cutting the TV cord, certain households greatly depend upon the love, courage, comfort and “news” that Couric breathes life into. When Couric is telling us older folks everything she has found out, regarding every topic that she has ever brought to our tables, she is a delight to behold. Now we are possibly losing America’s sweetheart to a world against which we cannot compete, and rightfully, feel saddened by it.
At 56-year-old, Couric, is of an age with this particular fan-base who show the ability and drive to take on the world. Indeed most would enjoy being seated in the latest audience following her, no matter where she goes. Give those loyal viewers a few more years of Couric on television. Without her televised talk show, she could lose those loyal viewers, but Couric could lose the younger viewers as well. Younger generations may not be as interested in watching an older news anchor woman, on the Internet or TV, with the same dedication that her present fans have shown her for well over 30 years now.
As Couric and Yahoo get technical behind the scenes, America’s sweetheart should know that this is an open plea that she not give up on or surrender her talk show. For her most engaged followers leaving television completely behind would be a disappointing end to a long-term relationship.
By Christina L. Ibbotson