Lily Allen ridicules the sexualisation of the music industry in her new music video Hard Out Here, which has become a manifestation of her disappointment towards the sexualisation found in the industry. It is apparent with the uproar caused by artists such a Miley Cyrus, who Lily Allen mocked in her latest video, that the objectification and vulnerability of young women is on the rise. Allen draws emphasis to the additional struggles females face and stated that it is definitely a ”little bit more difficult for girls”, which the satiric nature of her video certainly encapsulated.
The name of the song itself mirrors the desire for Lily Allen to portray how things are ”hard” for women. Her video films the undergoing of surgery and being criticized by men for letting go of physical appearances. However her lyrics mock criticisms like these, questioning whether people can detect her sarcasm or not and using references like that of a ”bitch” to further the irony. She also makes comments about not needing to have herself raunchy dancing in order to further her career, because more importantly she has a brain. These lyrics are perfect to put across the message that girls do not need to put their bodies on show to be famous and that instead, they should stop degrading themselves and use their musical talent and intellect to gain the recognition they deserve.
Her video also films half naked women dancing, which is of course, necessary for the progression of contemporary music videos that constantly contain women who look like they forgot to get dressed. This is an obvious example the of sexualisation within the music industry because women are repeatedly seen as an image of sex rather than a real person. It has begun to shadow talent and instead boosts fame based on materialistic opinions.
Although Lily Allen ridicules this sexualisation of the music industry, she also predetermines that it is not going anywhere. Her lyrics state that ”inequality promises that it is here to stay”, which indicates that the injustices for women are so ingrained into the music industry and its competitiveness that the exploitation of women will continue to be used as a device for financial success.
By Melissa McDonald