The YouTube Music Awards (YMTA) show streamed live to over 214,000 viewers on Sunday, and the theme was “Creativity” according to the co-hosts, Jason Schwartzman and Reggie Watts. It was a celebration of the year’s past videos, and the creativeness of fans in making parodies and tributes of the videos of some of today’s hottest musical stars.
Jason Schwartzman and Reggie Watts proved to be more than capable so-hosts. The Creative Director of this debut of the YouTube Music Awards show was Spike Jonez. There were some glitches, but what can you expect from a show which was unscripted, and proud of it? Still, the live videos and musical performances were incredible, and IMHO, the show, as a whole, was successful, despite a few bumps in the road.
The first video of the night was one by Arcade Fire, “AfterLife,” directed by Spike Jonez. It was pretty cool, and the main female character in the video, who danced in her apartment and outside of it in a wooded area, then danced into the theater with a group of girl dancers dressed in white skirts and black-and-white stripped tops.
Jason said that it was the first live video of the night for the YouTube Music Awards show, and announced that the theme of the show was, as I aid, creativity. While Jason admitted “I have never hosted anything in my life,” both he and Reggie did a very good job.
CBDA then performed, giving an abridged history of music videos on YouTube. Several video excerpts were played, and there were hot female dancers dancing live at the same time. Then, there were girls and two boys dressed with fox ears dancing to “What Does the Fox Say.” It was a nice touch, and added some humor to the tribute.
The first award presented on the YouTube Music Awards show was one chosen by voters at home. It was the YouTube BreakThrough award. The award went to Macklemore & Ryan Lewis, for “Thriftshop.” Macklemore mentioned that the video cost just $5,000 to make.
Jason and Reggie were carrying babies with them, as they presented the award — someone called Rashida handed over the babies to them. One had begun to cry, so maybe this idea was not the greatest one of the night.
The first live performance of the night of the YouTube Music Awards show was Lady Gaga singing. She was in silhouette, playing the piano throughout the entire song. She was dressed quite unglamorously, in a plaid shirt and wearing a cap on her head. She sang with a lot of emotion, though, and sounded great, as usual. It was called “Dope” and was about a friend she lost, who passed away. She sang that “I need you more than dope.” After she finished, the audience chanted “Gaga, Gaga, Gaga!”
At this time, over 214,000 people were viewing the YouTube Music Awards show. That’s the highest I saw the number of viewers get throughout the awards show, though I’m sure that more will view it at their leisure, later.
KIA sponsored the YouTube Music Awards show. The next award was the Response of the Year Award, which recognized the best fan parody or fan version of a song. Jason and Reggie had to search through a bunch of cakes on a table for the winner of the award — they got very messy, as you can imagine. The award went to Lindsey Stirling and Pentatonix. Later, Lindsey performed on the violin — she was amazing!
The next live video featured Tyler the Creator and Earl Sweatshirt performing “Sasquatch.” They got the audience really into the song, and it was a very energetic and cool performance.
The next award of the YouTube Music Awards show was Innovation of the Year. OK!Go did a makeup job on Jason Schwartzman’s face (well, on half of it) using white, black, and orange paint or makeup, to make him resemble a tiger. That was another nice touch – Jason blended in with a tiger on a mural in the background then. The winner of this award was DeStorm for “See Me Standing.”
“I just received the best paperweight ever,” quipped DeStorm, though, like all of the winners, he had just been handed an envelope — the winners would then get their awards backstage, later.
Reggie read that the next performer to do a live video would be Lindsey Stirling, and, as I mentioned, she was awesome. The performance was instrumental, and she flew about, on wires, around a cityscape of New York City. She is an incredible violinist!
Then, Jason played the drums, and Reggie sang — he has a very good voice, and Jason was quite good on the drums, as well. It was the way that the next award of the night was introduced, the YouTube Phenomenon Award. The winner’s name was on the stage. Taylor Swift’s “I Knew You Were Trouble” won — well, a group of women who sang it won, anyway.
A short video directed, again, by Spike Jonez was next. It was very cool, as it was another live video, featuring Avicii and actual actors. The audience got to choose the end of the “video,” and they chose, by a show of hands, to have two of the main performers die. They did, plunging to their deaths onto the stage.
Michael Cera then made a brief appearance, saying that the mics which Jason and Reggie were about to use had gone dead. He used his mic, and read what they were supposedly about to say — though, what he read was all about himself being great.
The next award of the YouTube Music Awards show was for the Video of the Year. It went to Girls’ Generation for “I Got a Boy.” I’ve never seen it before, but from what I saw, it was not too bad. I think the group is a Japanese pop group.
The next live video was “Come Walk with Me” by M.I.A. There was a lot of fog, glowing hula-hoops, nice special effects — I liked it, though I was also unfamiliar with it previously to having seen it tonight.
The final award of the YouTube Music Awards show was the Artist of the Year Award. It was based upon views, likes, shares, and subscribers. The award went to Eminem, but he was busy backstage preparing to perform “Rap God.”
“Rap God” was the last performance of the night. Eminem was, indeed, awesome, sealing his title as a Rap God, at least the best white one around. It was one of the many highlights of the night, and a great way to conclude the debut of the YouTube Music Awards show.
Written by: Douglas Cobb