The first ever YouTube Music Awards is the place where regular people actually have a voice. The live stream will air today at 6 p.m. on the East Coast and 3 p.m. if you’re located on the West Coast.
What should people expect? That’s just it; no one knows how it will all go down.
The creative director of the webcast, the acclaimed filmmaker Spike Jonze, has vowed that the show is definitely going to be all the way live. Even though he knows the overall scenario of the show there’s no real plan or script. He just knows that there will be live music videos highlighting a variety of performers and directors as the show unfurls.
There are already a host of music awards shows available for people to watch but what differentiates this one is regular people have a say in the honoring awards.
The MTV Video Music Awards aims for a scripted, “unpredictable” and unforgettable format; while the Grammy Awards are best known for its class and prestige. The other music award shows such as the Billboard, American and BET Music awards go more for A-list performers.
With all the music and video awards that already exist many are wondering if we need another one. We will soon find out as millions join in from computers all across the world to see what the inaugural YouTube Music Awards will bring.
YouTube is known for being the people’s choice when it comes to videos. Whether they are there to upload their own material or check out other artist’s material; YouTube gives the people a voice.
YouTube has put many people on the map buy giving them a platform that allows their voice to go across country within minutes. It has generated recognition and support for people that otherwise would not have gotten such vast exposure.
Actor Jason Schwartzman along with Reggie Watts, a performance artist, will host the event.
Even though YouTube is known to be the voice of the people; this show is really all about the new YouTube subscription service that will roll out in just a few weeks.
The categories for awards on the show are limited but definitely intended to set this music awards show apart from the many others that have already been established and made a name for themselves.
Awards will cover six categories including, but not limited to, artist of the year, video of the year, innovation of the year and YouTube phenomenon. The nominees for these awards cover a wide range from the Top 40s list including: Katy Perry, Justin Bieber, One Direction, Rihanna, Macklemore and Ryan Lewis, Taylor Swift and Selena Gomez.
There are also A-list performances from the likes of Lady Gaga, Eminem, Arcade Fire and Avicii.
The categories also cover a broader range; a choice that includes the people’s voice. It’s called the “Response of the Year” category where honors will be awarded for the best fan parody, response or remix.
YouTube has been poised in recent years as a major source for fans to catch new music videos. Artist like Lady Gaga have gained over a billion views of her videos. It’s no wonder she’s set to be one of the headliners for the YouTube’s awards show.
YouTube’s online video-sharing music site is premiering its first ever Music Awards show. The show will air live on November 3 at 6 p.m. EST from New York’s Pier 36. The show’s webcast is scheduled to last 90 minutes.
The YouTube Music Awards is the place where regular people actually have a voice. Make sure to tune in and see where how far voice, or votes, traveled and how well your favorites will perform.
By: Cherese Jackson (Virginia)