It’s pretty clear to everyone which company has led the war to dominate the tablet market in the past. The tech headlines have been saturated with Apple Inc. vs Samsung now for years too. However, the Apple vs Samsung war of tablets has just gotten a lot more interesting as Samsung plans to step-up their game with plans of launching a new premium tablet model with an AMOLED display.
Samsung has done fairly well in that past with their less expensive tablet models but it sounds like they are preparing to launch a premium set of tablets that will soon have a competitive chance against the iconic iPad. It’s being rumored that Samsung is preparing to launch an 8 and 10-inch model of the Galaxy Note 3 early in the new year.
The new Samsung tablets are also being rumored to contain an AMOLED display that is capable of 440 pixels per inch, unlike Samsungs first AMOLED that was released back in 2007. For those that don’t know, AMOLED is an acronym for Active-Matrix Organic Light-Emitting Diode. Whether the new tablet will contain a curved screen or not is anybody’s guess, but the possibility is proven by Samsung to be able to exist.
It will not be an easy job dethroning Apple from the top spot in tablets. Apple Inc.’s iPad Air and iPad Mini have garnered much success for the tech giant. Both of their tablets still do contain an LCD screen, but both tablets include their resolution-enhancing Retina display, which was only one of the few reasons that set it apart from any Samsung-built tablet.
What also sets the most recent Apple Inc. products apart, in the Apple vs Samsung war, is the 64-bit architecture Apple uses on their iPhone 5S and their iPad Air. However, that competitive advantage is about to go away in the new tablet war.
Samsung executive, Stephen Woo, says that Samsung is “marching on schedule” to begin delivering their own first 64-bit processor that is based on their own proprietary optimizations. The new architecture is capable of supporting 4GB of RAM on the Galaxy Note and Galaxy Tab series of tablets, over the former maxed-out 3GB.
What experts are not taking into account is that users of the technology will likely purchase a platform that they are familiar with. Android lovers will likely appreciate the new premium tablet that Samsung will be putting out; while those households that currently are filled with Apple Inc. products will stay with what they are most accustomed to, another Apple product.
Pretty much everyone has seen wars erupt on their Facebook and Twitter feeds as their friends argue back and forth about which platform is better. Apple this, Samsung that, or iOS this and Android that, as the fight goes one way or another. These electronic tug-o-wars can go on what seems like forever, but ultimately in the end there is never a clear winner. Especially when the two big tech giants fight their wars in the legal sandbox.
The real truth is that it really comes down to familiarity and commonality, personal choice and taste, and personal lifestyles. Whatever works better for each individual is the clear winner in most households, but often they will stack Apple products or Samsung products to tip the scale in one direction or another. Then there are those that are in-between and blurring the lines with a mix of both.
Where the lines begin to divide is with some of the proprietary apps. Although many apps have been mirrored on both the iOS and the Android platforms, there are still a few apps that haven’t made the journey across the boundaries. One such app is Apple’s video messaging app, FaceTime.
Apple Inc. has been well known to put out proprietary hardware and software in the past. Although FaceTime is a handy app for families and groups of households that sit on the side of Apple, they will still likely have to install Microsoft’s Skype app to communicate with those friends and family that sit on the PC/Android side. Either way, both Apple and Samsung allow consumers to have a nearly endless choice of apps that will work on either platform choices.
Most doubt that Apple Inc. will ever cross any lines of division. They often will use proprietary apps, like FaceTime, to try and keep their users loyal to their products. A tactic that nearly proved fatal for the troubled RIM’s BlackBerry. Their BlackBerry messenger was only available on their own products for quite some time, but when they started to slip and falter in the smartphone market, BlackBerry realized that a cross platform messaging service was the only way to keep their current users from crossing the border to iOS or Android.
One thing is a given, the Apple Inc. vs Samsung wars will continue to erupt in news and in social media feeds as people feel the need to voice their preference one way or another. With Samsung’s plans of stepping-up the fight with a premium tablet, it will just add more fuel to the already burning fires. In the end, the only clear winner remaining is the consumers, as a variety of products from all big-name electronics manufacturers offers them this; the freedom of choice.
Opinion by Brent Matsalla