The location-based app, Foursquare, has just launch version 7.0 for iOS 7 with a completely overhauled design and set of functions. The new version 7.0 has included both a complete redesign of its interface and additional functions to expand the usability and what the app can actually accomplish.
After early versions were blamed for rapidly decreasing battery life, Foursquare is now ready for pushing notification alerts to users to alert them of what’s nearby. Foursquare’s VP of Product Experience, Jon Steinback, stated that Foursquare 7.0 will balance the best signals and has limited the attention a user needs to give it, while balancing requirements of the app with regard to the impact on battery life.
Steinback said that Foursquare now extends its hand to the user with information that will make the user’s experience much better. Prior pilot tests of the app have allowed the developers to understand which notifications drew the best responses from the test group. The feature which drove the most engagement in that test group was their “when you get there” signal push.
When a user arrives at a location, the information they will receive may be what their best product or service is. Such as, what is the best thing to order at that restaurant, or what the best deal is in that store. When a user flies to a new city, they will start receiving the top places to try while they are at their new current location.
Foursquare 7.0’s overhaul includes a complete redesign so the app uses as little battery power as possible and doesn’t take advantage of back-grounding magic battery saver of the iOS 7’s API’s. What is not in this release is using the new framework of Apple’s latest M7 chip, but Foursquare is investigating the incorporation of the new framework for future releases.
Foursquare has been innovative enough in the past to have worked on these alert notifications in the past few years, but the world was not quite ready for their future insight. Now that battery saving is not so much an issue and mobile devices are so prevalent, they’ve decided it’s time for the world to experience the gain in contextual awareness. The app will no longer wait for a user to pull the device out of their pocket or purse, it’s much more proactive at delivering information like the test group requested.
Not only Foursquare is moving in the more proactive delivery of information. Mobile users will see many more apps in future deliver push notifications based on a user’s likes and actions. One such app is Google Now, which constantly monitors personal data clouds of users and will push notifications to their mobile devices based on the user’s location.
The visual design changes to Foursquare 7.0 are evident instantly upon upgrading to the latest version. Large images are confined to the top of the mobile screen and user’s can drill down to the tips left by others with ease. Pairing the user tips with the images garnered much praise unlike past versions of the app. The tips are handy when planning on visiting new establishments where visiting a new location is concerned. The friend’s tip area is much more compact and includes a carousel that a user can swipe through easily. Prior versions just allowed the user to see just one tip at a time and this feature of the app was far too popular to continue in that direction. The new design has gathered positive feedback and the new changes to design make sense and are not just there to pretty it up.
Some other new features that users will see are keeping up with their friend’s adventures and never missing a party. User’s will also see some exclusive deal offers that will save them money.
Foursquare has always had a useful purpose in their app and the company is marching forward to sure success with the latest 7.0 release. Their complete redesign and overhaul is being touted as a huge success. Their deal with Apple making them a contributor to Apple Maps data will also ensure they are around for a long long time and to launch many future versions for iOS 7 and other platforms as well. However, when a company has had as much success and a solid track record as Foursquare has in the past, one should begin to expect new take-over rumors to start flying around very soon.
By Brent Matsalla