When looking into the substance of an individual, companies use a Facebook identity to seek out personality qualities. Profiles pasted on LinkedIn, Twitter, Facebook are all well scrutinized by a wide variety of companies wanting to know if an individual is an eligible candidate, not only for a soft sell or hard sell, but for a job or a loan. In the same manner people are being fired or denied benefits by virtue bad behavior on Facebook, they are also being reviewed as recipients for awards for good behavior. This includes credit scores in addition to being translated into friend accumulation or social popularity.
Reading into the online behavior patterns, exhibiting a tendency to routinely interact within a select group of friends may win kudos from a business firm. Or not. On the other hand, the argument is that the amount of friends a person collects on Facebook may win them more interest from certain branches of the economy. Interestingly enough, studies now show that teenagers are resisting the call of Facebook, preferring a more anonymous social interaction routine where parents, friends and family can’t track their habits and antics. This is not worrisome for advertisers who claim that despite the absence or presence of teenagers on Facebook, the decreasing number will not affect their sales targets. In a more recent trend, Facebook has garnered the interest of middle-aged people, aged 55 on up. They have increased their attendance on the social media site by a little over 80 percent. Advertisers use commercial and non-commercial links from and to Facebook to track the purchasing tendencies of a Facebook user.
None of this is particularly headline news anymore; however, the recent study by Princeton University proved a possible point that Facebook’s power will be significantly reduced in supplying information because of a decline in users. They based their research on a model of epidemiology and have received much critic of their findings, no less from Facebook. It could be argued, and there have been a few who’ve suggested it, that there might be a grain in truth in the proposal that Facebook will not retain its own popularity among users over a long-term period. This may not particularly due to expecting a redundancy in traffic because of unerring human demise among the middle-aged, but more anticipating the upstart of other social media branches. New venues of social media have already emerged from the wilderness of internet to challenge Facebook. The Princeton University study places the finger on the sensitive spot of Facebook, user fidelity. Over the board Facebook identity seeks out personality qualities, aiming to retain the collection for all sorts of uses, primarily marketing uses. Without input about personality qualities Facebook would see a downturn in business.
People routinely using Facebook do not merely linger over their screens in order to contemplate advertisements. They are usually seeking to impress or inform their social circles about their personal convictions. The advertisements may prove more of a distraction. Just like its users, the company itself as a Facebook identity seeks out personality qualities by attracting admiration, the beckoning of better pastures is not appreciated.
By Persephone Abbott