According to researchers at Princeton University, Facebook will lose 80 percent of its users by 2017. The researchers have also stated that that decline is already happening now and could reach the total any time within 2015 and the 2017 deadline.
Guardian Liberty Voice already reported that the number of teenage users was in a decline, and President Obama had stated that young people no longer find the social networking site “cool.” However, the initial figures also showed that those in their 40s and above were more active on Facebook. In fact, many teens have stated they left the networking giant because their parents were now using it.
The latest report comes from research that Princeton University academics carried out by looking into the number of Google searches for the social media giant. The peak number of searches was recorded in December 2012 and has been on a decline since then. The team report that something similar happened with MySpace during 2008 when it hit its peak and then lost out to other social media websites.
People join social networking websites because their friends do. They want to stay in touch with others, so have to follow the “cool” thing at the time. However, friends start to lose interest, which means other users start to leave the websites in favor of the newest favorite. In this case, people are starting to move to Instagram and Twitter.
University of London professor, Daniel Miller, indicates that Snapchat is also the reason that Facebook will lose 80 percent of its users by 2017. Miller made it clear that most people are leaving as their parents join. Young people do not want their parents to know everything that they are doing.
There are a number of flaws within the recent study. One of those is that it is based on the number of Google searches. Not everyone will even bother searching for the social networking site, as it will be their home page, stored in their bookmarks, or reached by directly typing in the address bar. There has also been a surge in users accessing social media sites through mobile apps, whether they want to access the main Facebook platform or the messaging system.
People who do search for the term Facebook may not even be searching for the website. They may want to know about news on the site, which was not factored into the research.
There have been no other reports on this theory. No other universities have had the chance to do their own research and determine whether the statistics are correct.
Facebook currently has over a billion users around the world, with new people joining every day. However, there are people leaving, as has been noticed with teenagers and young adults. That has not stopped the website owners continually expanding and finding new ways to keep people interested. There has been a large increase in older people joining the site, making the report that Facebook will lose 80 percent of its users by 2017 questionable.
By Alexandria Ingham