The real winners at the Golden Globe Awards 2014 will be decided by the Hollywood Foreign Press, but social media users have already predicted who the winners will be. The Motion Picture Association of America’s (MPAA) The Credits blog has launched a social app which analyses data of social media users and predicts award winners.
The application called The Social Awards Season App catches the positive mentions about the award ceremony and tallies the relevant comments from reputed news publications like the New York Times. The app’s algorithm notes the views of film critics and movie lovers who have left award related opinions in their social media accounts such as Twitter, Facebook, Pinterest, and others.
This is not the first time that the app, formerly named DataViz, has been used to predict the winners of several award shows in the last year. Award ceremonies like the Director’s Guild Awards (DAG), Screen Actor’s Guild Awards (SAG), Golden Globe Awards, Producer’s Guild Awards (PGA), and the Oscar’s have had winners predicted with an accuracy of 83 percent.
According to the claims of the app’s creator, it has been enhanced to a higher intuitive level than the previous year and now it can monitor much more social media data than it did before. This year the program has collaborated with the social analytic’s firm Brandwatch, to increase the amount of social media data that is collected and analyzed.
TheCredits.org told TIME, that the preset rules used to filter social comments can differentiate between general public and critics, and can easily weed out general mentions to trap the “positive predictions.” The spokesperson said, “It’s not just people talking about Jennifer Lawrence, its people saying she did really well.”
Another reason the prediction app has improved in 2014 is because of the inclusion of several minor categories like, TV shows nominated for Golden Globe Awards, PGAs, DGAs, and the SAGs. The app also monitors keywords used in searches to help predict the winners. People can search the award by categories, television shows, and film titles.
According to Slate.com, the DataViz is the second best award predictor after Tom O’Neil at GoldDerby.com. The previous version of the app tracked 18 categories, but this year it will be much more than that.
The social buzz has already spoken on some categories with the Big Bang Theory already scoring a whopping 100 percent positive comments. In the TV shows section, Breaking Bad, and the Good Wife both have high scores and either can take away the winning award. In the best films category, 12 Years a Slave, and Captain Phillips have the highest scores with a large amount of positive social media engagement.
The conversations on social media are first filtered and analyzed by Brandwatch which appears in the app on the right hand side of the list of predictions. The list contains many types of analysis, predictions, and breakdowns according to the categories and the scorecards that are located at the bottom and the right hand side. The actual winners of Golden Globe Awards 2014 can only be found out on Sunday when the live show airs.
By Sunando Basu