Grammy Awards Captivate 28.5 Million Viewers

Grammy Awards

The 56th Annual Grammy Awards at Staples Center held this past Sunday night, January 26, 2014, in Los Angeles, enticed more than 28.5 million viewers.  It must have been Beyonce and others music legends that mesmerized the watchers with spectacular performances at the biggest music night of the year.

CBS crossed more than 28.5 million live viewers this past Sunday night for their coverage of the Grammy Awards.  This was the second most-viewed broadcast since 1993 for the channel, said CBS in a press release.  The live shows are the most viewed events on demand too.  In 2012, Whitney Houston’s sudden death captured a dramatic turnout of about 40 million viewers.  Grammy Awards are the second most-viewed event of the year after the Academy Awards.  Grammy Awards were broadcast in a tape delay in the West Coast to reach more of the audience in their evening time zones.

At the 56th Annual Grammy Awards, Beyonce opened the show with her steamy dance version of the song Drunk in Love with Jay-Z, her husband, who joined her by singing a few verses.  Beyonce danced her way into the hearts of more than 28. 5 million viewers.  Her breathtaking performance with Jay-Z was just at the right note to open the award function.

According to the CBS press release, the Grammy Awards were the most-watched social television event of the year 2013-2014 to date by the Nielson Social Guide service; even on Twitter, more than 15.2 million tweets hit during the broadcast to the Eastern and Central time zones of the United States.  However, the network did not report on how many tweets were hit during Mountain and Pacific Standard Time.  The Grammy Awards captured more than 28.5 million viewers this Sunday night on CBS.  With the aid of social media discussion across the United States, viewers were tuned in to watch the event from everywhere.

Beyonce’s steamy number Drunk in Love was spectacular.  It started the show off instantly as she set the stage on fire.  As she performed her icy cold steamy moves, her husband Jay-Z, in a tuxedo, joined her by adding a few notes.

Other performances included Taylor Swift.  The gorgeous singer in Farrah Fawcett hair played All Too Well from her album Red.  With her every performance, Swift never fails to make her impact on the audience; she improves by getting better every time.

In an all-star mashup, Daft Punk, Pharrel Williams, Nile Rogers and Stevie Wonder played Get Lucky, a big summer hit; and they also played Stevie Wonder’s Another Star.  They received the award of the best album of the year.  The Grammy Awards included amazing power-house performances by every artist.

Lorde won best pop solo performance and song of the year.  The New Zealand teen sensation performed her breakthrough hit Royals.

Paul McCartney and Ringo Starr performed “Queenie Eye,” a song from McCartney’s newest album.  It was just an incredible night at the Grammy Awards with live music performance from every artist.

Music lovers could not ask for a better night than the biggest music night of the season, the Grammy Awards.  With performances that rule hearts and music that captures the soul of its audience from everywhere, it crossed 28.5 million television viewers

By Iqra Amjad

Sources:

CNN

SFGate

CBS

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